Principal Financial Group

Des Moines, IA;New York City, NY;San Francisco, CA;Chicago, IL;Los Angeles, CA
Project Goal
Outline a redesign of a company unit.
Faculty Advisors
Len Middleton
Len Middleton
Lecturer of Strategy and Entrepreneurship
Professor Middleton's research focuses on corporate strategy, private equity, development and funding of high-tech startup companies.
Read more
MAP Type
Full-Time MBA MAP
Industry
Financial Services
Function
Human Resources
Region
United States: Midwest
United States: Northeast
United States: West
Class Year
2018
More MAP Successes
Capital One
Capital One
New York, NY
CapitalOne needed a brand-new digital commercial bank strategy for a specific client segment. The company called on a MAP team to study industry dynamics and the competitive landscape. The team...
Read more
Amazon
Amazon
Seattle, WA
Create a framework to benchmark sustainability claims and initiatives among grocery businesses in the U.S
Read more
Blumar S.A.
Blumar S.A.
Boston, MA; Tacahuano, Chile; Quellon, Chile; Seattle, WA; Rochester, NY; Dallas, TX; Grand Rapids, MI
Assess potential market for salmon products and formulate a strategy for how to differentiate Blumar products to increase market share and profit margin.
Read more