Psychotherapy Action Network (PsiAN)

Chicago, IL

Project Goal

Define the competitive landscape and develop the PsiAN brand architecture.

Faculty Advisors

Lecturer of Entrepreneurship

Lecturer of Strategy

Director, Global MBA Projects for Ross & The William Davidson Institute

Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...

MAP Type

Industry

Function

Region

Class Year

More MAP Successes

Florham Park, NJ

Identify the optimal media content mix to engage fans and generate revenue

Kigali, Rwanda

Create a marketing plan and sales strategy for increasing consumption of specialty coffee in domestic Rwandan markets.

Murfreesboro, TN

Develop a business case for improvement of an identified operations process.