RLE International (China) ltd.

Shanghai, China
Project Goal
Propose a business growth and transformation plan for RLE International China.

Faculty Advisors
Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...
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Professor of Strategy
My research focuses on the role of social structures in markets. I view markets as social structures that encompass social networks and cognitive...
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