Roush CleanTech

Livonia, MI
Project Goal

Explore use of new technology to create additional revenue opportunities and improve customer experience

Faculty Advisors
Marty Zimmerman
Marty Zimmerman
Clinical Professor Emeritus of Business Economics and Public Policy
Professor Zimmerman's career has spanned academia, government and business. He served as chief economist as well as group vice president at Ford Motor...
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MAP Type
Full-Time MBA MAP
Industry
Manufacturing
Function
Strategic Planning
Region
United States: Midwest
Class Year
2014
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