Roush Industries, Inc.

Livonia, MI
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Project Goal
Develop a marketing plan for a $65M manufacturing business unit in the US Market.

Faculty Advisors

Len Middleton
  • Lecturer of Strategy and Entrepreneurship
Professor Middleton's research focuses on corporate strategy, private equity, development and funding of high-tech startup companies.
MAP Type
ExecMAP
Class Year
2021

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