Scrap Soils

Detroit, MI
Project Goal

Create an effective and sustainable operation plan and go-to-market strategy.

Faculty Advisors

Sarika Gupta
  • Managing Director, Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies Lecturer, Business Administration

More MAP Successes

Detroit, MI

Analyze student perception of Quicken Loans as an employer and recommend brand positioning for undergraduate students.

Warren, MI
Formulate an organized business plan and provide a clear cut analysis of how expenditures relate to profits.
Farmington Hills, MI
Devise a strategy for generating increased marketing dollars from current and potential customers.