Sentinel Peru S.A.

Lima, Peru
Project Goal

Develop an improved B2C strategy oriented toward increasing sales and the volume of Sentinel's freemium users.

Faculty Advisors
Dennis Oswald
Dennis Oswald
Lecturer of Accounting
Dennis Oswald is currently a Lecturer of Accounting at the Ross School of Business (University of Michigan), where he has been based since September...
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Michael Jensen
Michael Jensen
Professor of Strategy
My research focuses on the role of social structures in markets. I view markets as social structures that encompass social networks and cognitive...
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MAP Type
Full-Time MBA MAP
Industry
Financial Services
Function
Strategic Planning
Region
Central & South America
Class Year
2018
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