Sound Agriculture

Ann Arbor, MI, USA

Project Goal

Determine value proposition and strategy for selling an agricultural chemical input into an expanded set of crops beyond the current mix

Faculty Advisors

Jim Walsh

A.F. Thurnau Professor

Gerald and Esther Carey Professor of Business Administration

Professor of Management & Organizations

Professor of Strategy

In many ways, our lives are defined by the duties we embrace and the responsibilities we shoulder. The challenge is to integrate these duties and...

Scott Masten

Professor of Business Economics and Public Policy

Professor Masten's research focuses on issues at the intersection of law, economics, and organization. He has published numerous articles relating to...

MAP Type

Full-Time MBA MAP

Industry

Other

Function

Strategic Planning

Region

United States: Midwest

Class Year

2023

More MAP Successes

Microsoft

Seattle, WA

Develop a framework and tools to predict customer behavior

Lviv Business School of Ukrainian Catholic University

Lviv, Ukraine

Conduct a needs assessment of the small and medium-sized business (SME's) to advise if LvBS should begin offering consulting services.

UnitedHealthcare Corporation

Minneapolis, MN

Create a business plan for a care management program serving the health care/social needs of Medicaid members/eligibles currently in correctional facilities.