Ann Arbor, MI, USA
Project Goal
Assess behaviors of 'non-traditional students' (e.g., mid-career, student parents, military) around retirement saving, planning, and goals to inform marketing and engagement strategies targeted to these individuals.

Faculty Advisors
Adjunct Lecturer of Entrepreneurial Studies
Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...
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