U-M Athletics

Ann Arbor, MI

Project Goal

Conduct an industry analysis to develop a strategic plan and marketing strategy that addresses golf industry trends and projections.

Faculty Advisors

LEO Intermittent Lecturer

Dr. Johnson is an Entrepreneur in Residence and Lecturer in Entrepreneurial Studies at the Zell Lurie Institute for Entrepreneurial Studies, and...

MAP Type

Industry

Function

Region

Class Year

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