Under Armour

Amsterdam NL
Project Goal
Conduct market research to inform the strategy for Under Armour's sustainability-related marketing and communications

Faculty Advisors
Lecturer of Marketing
Chantel Lenard is an internationally experienced marketing executive who joined the faculty of University of Michigan's Ross School of Business in...
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Assistant Professor of Strategy
Cheng Gao is an Assistant Professor of Strategy. His research focuses on innovation, entrepreneurship, and nonmarket strategy. His research examines...
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