U.S. Cellular

Chicago, IL
Project Goal

Generate a business case and go-to-market strategy for new wireless innovations


Faculty Advisors
Professor of Marketing
Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized thought...
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Professor of Strategy
My research focuses on the role of social structures in markets. I view markets as social structures that encompass social networks and cognitive...
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