Utz Brands

Hanover, PA, USA
Project Goal
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?

Faculty Advisors
LEO Intermittent Lecturer
Zachary Sheinberg is the founder and Managing Partner of Wind Raven, a privately-held real estate investment, development and advisory company based...
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