Vail Resorts

Broomfield, CO; Brighton, MI and Wilmot, WI

Project Goal

Develop a strategic marketing plan to drive growth of season pass sales and destination visitation from urban markets.

Faculty Advisors

Jim Walsh

A.F. Thurnau Professor

Gerald and Esther Carey Professor of Business Administration

Professor of Management & Organizations

Professor of Strategy

In many ways, our lives are defined by the duties we embrace and the responsibilities we shoulder. The challenge is to integrate these duties and...

Lecturer of Business Economics and Public Policy

MAP Type

Industry

Function

Region

Class Year

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