Vail Resorts
Broomfield, CO; Brighton, MI and Wilmot, WI
Project Goal
Develop a strategic marketing plan to drive growth of season pass sales and destination visitation from urban markets.
Faculty Advisors
- A.F. Thurnau Professor
- Gerald and Esther Carey Professor of Business Administration
- Professor of Management & Organizations
- Professor of Strategy
Research, teaching, and service define my professional life. Two qualities distinguish much of my work. I am fascinated by cross-level relationships...
- Lecturer of Business Economics and Public Policy
