Vail Resorts

Broomfield, CO; Brighton, MI and Wilmot, WI
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Project Goal
Develop a strategic marketing plan to drive growth of season pass sales and destination visitation from urban markets.

Faculty Advisors

Jim Walsh
  • A.F. Thurnau Professor
  • Gerald and Esther Carey Professor of Business Administration
  • Professor of Management & Organizations
  • Professor of Strategy
  • Chair of Strategy
Research, teaching, and service define my professional life. Two qualities distinguish much of my work. I am fascinated by cross-level relationships...
Tammy Feldman
  • Lecturer of Business Economics and Public Policy

More MAP Successes

Accra, Ghana
Conduct an in-depth investigation into the financial constraints and opportunities for private maternity homes in the rural regions of Ghana under the USAID-funded Saving Maternity Homes in Ghana,...
Phnom Penh, Cambodia
Outline a corporate engagement strategy for PIO.
India
Perform a market analysis and create a financial model for an overarching ecosystem to support the micro small medium entrepreneurs (MSME) sector in Madurai, India.