Vail Resorts

Broomfield, CO; Brighton, MI and Wilmot, WI
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Project Goal
Develop a strategic marketing plan to drive growth of season pass sales and destination visitation from urban markets.

Faculty Advisors

James P. Walsh
  • A.F. Thurnau Professor
  • Gerald and Esther Carey Professor of Business Administration
  • Professor of Management & Organizations
  • Professor of Strategy
Research, teaching, and service define my professional life. Two qualities distinguish much of my work. I am fascinated by cross-level relationships...
Tammy Feldman
  • Lecturer of Business Economics and Public Policy

More MAP Successes

Chicago, IL
Identify a structure to improve sharing of administrative, business, and operational shared services between our restaurants and other businesses.
Los Angeles, CA; Bakersfield, CA; Davis, CA
Create a model program to replenish (offset) the water used to grow almonds used in food and beverage products.
India
Develop a marketing and branding strategy for the Manak Manch Program & India and Sustainability Standards (ISS) conference...