Virility Medical

Israel

Project Goal

Perform a U.S. market assessment and devise a market entry strategy.

Faculty Advisors

Lecturer of Entrepreneurship

Lecturer of Strategy

Director, Global MBA Projects for Ross & The William Davidson Institute

Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...

MAP Type

Industry

Function

Region

Class Year

More MAP Successes

Madrid, Spain; Barcelona, Spain; Panama; Colombia; Aruba; Italy

Recommend ways to increase and improve the unit profit for ancillary services offered onboard.

San Jose, CA

Create alternative pricing models for cloud services offerings

Jerusalem, Israel

Conduct a U.S. market analysis and provide strategic, market development and market entry recommendations.