Whirlpool Corporation

Benton Harbor, MI;San Francisco, CA
Project Goal

Define the strategy to extend Whirlpool Corporation brands' reach from consumer products (appliances) to home consumer solutions (products + services).

Faculty Advisors
Christina Brown
Christina Brown
Lecturer of Business Administration
Christie Brown’s research is concerned with consumer metacognition and decision-making. She is particularly interested in how consumers' and managers'...
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Whirlpool Corporation
MAP Type
Weekend MBA MAP
Industry
Manufacturing
Function
Strategic Planning
Region
United States: Midwest
United States: West
Class Year
2018
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