Whirlpool Corporation

Benton Harbor, MI;San Francisco, CA
Share
Project Goal

Define the strategy to extend Whirlpool Corporation brands' reach from consumer products (appliances) to home consumer solutions (products + services).

Faculty Advisors

Christina Brown
  • Lecturer of Business Administration
Christie Brown’s research is concerned with consumer metacognition and decision-making. She is particularly interested in how consumers' and managers...

More MAP Successes

Oakland, CA
Devise an easily implementable performance evaluation system that provides staff with opportunities for professional growth and development.
Kansas City, MO
Assess the opportunity for Cerner to create and operationalize an ecosystem for the exchange of Healthcare big data
Cincinnati, OH
Define the market opportunity for a value-priced advanced energy option.