Quang Do, MBA/MS '12: Disrupting Consulting and Mentoring the Next Wave of MBAs

On a mission to revolutionize the consulting industry

Quang has worked in consulting for the past 13 years, specializing in driving growth and operational efficiency for numerous clients, including those in the Fortune 500. His work has taken him across the country, from his home state of California to Ann Arbor, Michigan; Chicago, Illinois; and now, Houston, Texas.

Quang had been passionate about consulting since his time at Michigan Ross and knew he wanted to dedicate his career to it. However, as time went on, he began to see shifts in the consulting world that gave him pause, particularly as many companies began to rapidly adopt new technologies like artificial intelligence.

“I think that advancements in AI and technology are going to change the industry,” Quang said. “And so I realized that either I needed to go do something entirely different or try to reinvent the way things were done. I chose the latter.”

With that mission in mind, in December 2024, Quang left his role and joined the consulting firm RevEng, a management consultancy focused solely on go-to-market strategy and execution, as a partner and owner. His vision for the firm was clear: they would do consulting, but better.

Unlike traditional consultants, whose services typically end after making recommendations, consultants at RevEng would embed themselves alongside client teams to ensure the successful implementation of their strategies. Quang wanted his team to not only formulate solutions for the companies they served, but also have the skill and experience to help clients execute them.

“We have a hyper focus on making sure that we're not muddying the waters with a lot of hyperbole or random frameworks,” Quang said. “We want to really just get to what works for our clients.”

Launching a Ross MBA internship program

As Quang was working on implementing the beginnings of RevEng’s bold new strategy, he received an email from Alexis Black, MBA ’26, a Full-Time MBA student ambassador at Ross. As a Michigan Ross alum, Quang says he always makes an effort to be an active part of the university’s network, just as his peers and alums did for him when he was an MBA student.

I have this rule, which is that if anyone from Michigan Ross reaches out, I will take the first call. No matter how busy I am, I’ll listen and see how I can be helpful.

Quang had previously connected with Black, as she had reached out to network while he was working at his previous firm. This time, however, she had a different request on behalf of her fellow MBA students: would RevEng be interested in taking on an intern this year? At first, Quang was skeptical with the firm in such a transformative state.

“Even though RevEng has been around since 2017, in many ways, we're restarting the firm with me joining, so it's sort of like a start-up, in a way,” Quang said. 

But Quang knew firsthand that the fast-paced, ever-evolving world of startups was the perfect environment for a business professional to gain real experience and grow quickly. So, he agreed and connected with the Michigan Ross Employer Relations team. In three days, he had a summer job posted for Ross students.

“When I reviewed the resumes, it reminded me how consistent the talent is at Michigan Ross, and also how diverse,” Quang said. “It was actually really hard to pick who we were even going to select to interview.”

RevEng had originally planned to take on just one intern but ended up selecting two from a talented pool of MBA candidates. A few weeks in, both interns have become full members of the RevEng team. They are fully immersed in tackling client challenges by leading day-to-day project management efforts, developing solutions for executives, and brainstorming ideas to drive growth.

“I’m a big believer in action-based learning and in consistently pushing people, myself included, just a bit outside their comfort zones, because that’s where the most growth happens,” Quang said. “As we’re figuring out our own brand and identity, we wanted to give them the experience of what it’s really like working with a start-up. You have a project, you have responsibilities. But day-to-day things can shift, things can change. You have to be able to manage that, but also know when to push back and when to reprioritize. And so I think it will be a good experience for both of them on that front.”

Looking forward: growth and mentorship

Quang says he hopes to replicate the same MBA internship experience next year.

“One hundred percent, we would like to do this again. That’s the goal. I think this may sound weird, but I'll say that someone will have to prove to me why we should not only recruit from the University of Michigan,” Quang said. “As the firm scales, we may dabble in other universities, but with U-M and Michigan Ross, there's just such an alignment of values.”

Quang’s commitment to giving back to students at Michigan Ross comes from his own experience.

“Some people ask, ‘Would you be where you are today without your MBA?’ And I think for me, the answer is ‘absolutely not,’” Quang said. “Before I even came to Ross, folks from my prior job who were alums of U-M just poured so much time and energy into helping me.”

Quang says being able to take his experience as an MBA student and give back to the community is priceless.

“I didn't know I needed it, but it's giving me a sense of pride and renewed purpose to know that I'm helping others, whether they spent a summer, a year, or a decade with us,” he said.