Big Challenges, Real Solutions
Each project requires you to collaborate with a team of peers and faculty advisors to confront the ambiguities of a real-world business challenge. You apply academic concepts, problem-solving skills, and creativity to frame and resolve that challenge. At the conclusion of the project, you deliver your analysis and recommendations to the sponsor and Ross faculty in a formal presentation and written report. This is no hypothetical case or project; MAP projects are real - and sponsor organizations expect you to deliver clear outcomes tied to your recommendations.
As a first-year Ross Full-Time MBA student, MAP takes up the entire second half of your winter term (winter B).
Learn more about the FTMBA Curriculum
Breadth and Choice
You will select from a global range of projects in the U.S. and around the world, including emerging and developed markets. You will select from many challenges, issued by all types of organizations -- corporation, nonprofit, public; involving many types of challenges - pricing, market entry, innovation, operations; and several sectors - healthcare, banking, real estate, consumer packaged goods, and more. This year’s projects included developing market entry strategies in Central America and the Caribbean; building a strategic roadmap for digital wallet/banking services in India; and creating a business plan to increase market share at specific retailers in Brazil.
Learn more about the types of business challenges you can select from with MAP
Focus and Intensity
MAP will be your sole focus for seven weeks. You will travel to spend time in the field and with clients, with the sponsor covering costs of travel and living expenses. Teams typically stay on-site before developing their final presentations. Each project varies in length of stay. Reflection and synthesis will ensure that the leadership and professional development skills stay with you: at the end of the MAP experience, you will debrief with your team and other teams to reflect on and share what you have learned.