Advertising Management

Course Code
MKT 711
2.25 hours
  • Fall 21 (A)
  • Fall 22 (B)
Online MBA and No Credit in MKT 611

Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions). It covers the institutions, theoretical principles, and managerial decisions relevant to advertising management, and is designed for managers in marketing positions and in advertising agency account management. The course uses lecturers, cases, and outside speakers.

Taught By
Katherine Burson
  • Associate Professor of Marketing
Katherine Burson explores judgment and decision making in consumer behavior, specifically examining systematic biases in self assessment such as over...