Advertising Management
Course Code
MKT 711Hours
2.25 hoursType
ElectiveOffered
- Fall 21 (A)
- Fall 22 (B)
Prerequisites
Online MBA and No Credit in MKT 611Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions). It covers the institutions, theoretical principles, and managerial decisions relevant to advertising management, and is designed for managers in marketing positions and in advertising agency account management. The course uses lecturers, cases, and outside speakers.