Katherine Burson

Katherine Burson

  • Associate Professor of Marketing
Education
  • PhD University of Chicago 2004
  • MBA University of Chicago 2004
  • MA University of Chicago 1998
  • BA University of California
  • Berkeley 1997

Contact Information

Phone
(734) 764-6873
Email
Room
R5484
Research

Katherine Burson explores judgment and decision making in consumer behavior, specifically examining systematic biases in self assessment such as over- and under-estimation of ability and the effects of such biases on product choice. She also studies self-other differences in these biases as well as antecedents of the biases.

Tipping the Scale: The Role of Discriminability in Conjoint

Authors
Anocha Aribarg, Katherine Burson, Richard Larrick
Published Date
2017

Source

Journal of Marketing Research
Volume: 
54
Issue: 
April
Pages: 
279-292
Authors
Burson, Katherine, Gershoff, Andrew
Published Date
2015

Source

Journal of Consumer Psychology
Volume: 
25
Issue: 
3
Pages: 
495-503
Authors
Scott Rick, Beatriz Pereira, Katherine Burson
Published Date
2014

Source

Journal of Consumer Psychology
Volume: 
24
Issue: 
3
Pages: 
373-380

More for the Many: The Impact of Entitativity on Charitable Giving.

Authors
Robert Smith, David Faro, Katherine Burson
Published Date
2013

Source

Journal of Consumer Research
Volume: 
39
Issue: 
5
Pages: 
961-976

Multiple Unit Holdings Yield Attenuated Endowment Effects

Authors
Katherine Burson, David Faro, Yuval Rottenstreich
Published Date
2013

Source

Management Science
Volume: 
59
Issue: 
3
Pages: 
545-555

Knowing Where They Stand: the Role of Inferred Distributions of Others in Misestimates of Relative Standing

Authors
Andrew Gershoff, Katherine Burson
Published Date
2011

Source

Journal of Consumer Research
Volume: 
38
Issue: 
3
Pages: 
407-419

The Intermediate Alternative Effect: Considering a Small Tradeoff Increases Subsequent Willingness to Make Large Tradeoffs

Authors
Gabriele Paolacci, Katherine Burson, Scott Rick
Published Date
2011

Source

Journal of Consumer Psychology
Volume: 
21
Issue: 
4
Pages: 
384-392

ABC's of Principal-Agent Interactions: Accurate Predictions, Biased Processes, and Contrasts between Working and Delegating

Authors
Katherine Burson, David Faro, Yuval Rottenstreich
Published Date
2010

Source

Organizational Behavior and Human Decision Processes
Volume: 
113
Issue: 
1
Pages: 
1-12

Six of One, Half Dozen of the Other: Expanding and Contracting Numerical Dimensions Produces Preference Reversals

Authors
Katherine Burson, Richard Larrick, John Lynch Jr.
Published Date
2009

Source

Psychological Science
Volume: 
20
Issue: 
9
Pages: 
1074-1078

Consumer-Product Skill Matching: The Effects of Difficulty on Relative Self-Assessment and Choice

Authors
Katherine Burson
Published Date
2007

Source

Journal of Consumer Research
Volume: 
34
Issue: 
June
Pages: 
104-110

Social Comparison and Confidence: When Thinking You’re Better than Average Predicts Overconfidence

Authors
Richard Larrick, Katherine Burson, Jack Soll
Published Date
2007

Source

Organizational Behavior and Human Decision Processes
Volume: 
102
Issue: 
1
Pages: 
76-94

Skilled or unskilled, but still unaware of it: How perceptions of difficulty drive miscalibration in relative comparisons

Authors
Katherine Burson, Richard Larrick, Joshua Klayman
Published Date
2006

Source

Journal of Personality and Social Psychology
Volume: 
90
Issue: 
1
Pages: 
60-77
Ross Thought In Action
New research by Professors Scott Rick and Katherine Burson shows some people are motivated by an income tax.

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