Katherine Burson
- Associate Professor of Marketing
Education
- PhD University of Chicago 2004
- MBA University of Chicago 2004
- MA University of Chicago 1998
- BA University of California
- Berkeley 1997
Contact Information
Phone
(734) 764-6873Email
Room
R5484Katherine Burson explores judgment and decision making in consumer behavior, specifically examining systematic biases in self assessment such as over- and under-estimation of ability and the effects of such biases on product choice. She also studies self-other differences in these biases as well as antecedents of the biases.
Income Tax and the Motivation to Work
Published Date
2018Source
Journal of Behavioral Decision Making
Volume:
31Issue:
5Pages:
619-631Tipping the Scale: The Role of Discriminability in Conjoint
Published Date
2017Source
Journal of Marketing Research
Volume:
54Issue:
AprilPages:
279-292Published Date
2015Source
Journal of Consumer Psychology
Volume:
25Issue:
3Pages:
495-503Published Date
2014Source
Journal of Consumer Psychology
Volume:
24Issue:
3Pages:
373-380More for the Many: The Impact of Entitativity on Charitable Giving.
Published Date
2013Source
Journal of Consumer Research
Volume:
39Issue:
5Pages:
961-976Multiple Unit Holdings Yield Attenuated Endowment Effects
Published Date
2013Source
Management Science
Volume:
59Issue:
3Pages:
545-555Knowing Where They Stand: the Role of Inferred Distributions of Others in Misestimates of Relative Standing
Published Date
2011Source
Journal of Consumer Research
Volume:
38Issue:
3Pages:
407-419The Intermediate Alternative Effect: Considering a Small Tradeoff Increases Subsequent Willingness to Make Large Tradeoffs
Published Date
2011Source
Journal of Consumer Psychology
Volume:
21Issue:
4Pages:
384-392ABC's of Principal-Agent Interactions: Accurate Predictions, Biased Processes, and Contrasts between Working and Delegating
Published Date
2010Source
Organizational Behavior and Human Decision Processes
Volume:
113Issue:
1Pages:
1-12Six of One, Half Dozen of the Other: Expanding and Contracting Numerical Dimensions Produces Preference Reversals
Published Date
2009Source
Psychological Science
Volume:
20Issue:
9Pages:
1074-1078Consumer-Product Skill Matching: The Effects of Difficulty on Relative Self-Assessment and Choice
Published Date
2007Source
Journal of Consumer Research
Volume:
34Issue:
JunePages:
104-110Social Comparison and Confidence: When Thinking You’re Better than Average Predicts Overconfidence
Published Date
2007Source
Organizational Behavior and Human Decision Processes
Volume:
102Issue:
1Pages:
76-94Skilled or unskilled, but still unaware of it: How perceptions of difficulty drive miscalibration in relative comparisons
Published Date
2006Source
Journal of Personality and Social Psychology
Volume:
90Issue:
1Pages:
60-77