Katherine Burson

Katherine Burson

(734) 764-6873
Room R5484
Associate Professor of Marketing
Education
PhD University of Chicago 2004
MBA University of Chicago 2004
MA University of Chicago 1998
BA University of California
Berkeley 1997
Academic Areas
Marketing
Research
Biography

Katherine Burson explores judgment and decision making in consumer behavior, specifically examining systematic biases in self assessment such as over- and under-estimation of ability and the effects of such biases on product choice. She also studies self-other differences in these biases as well as antecedents of the biases.

Income Tax and the Motivation to Work
Authors
Scott Rick, Gabriele Paolacci, Katherine Burson
Published Date
2018
Authors
Scott Rick, Gabriele Paolacci, Katherine Burson
Source
Journal of Behavioral Decision Making
Volume
31
Issue
5
Pages
619-631
Tipping the Scale: The Role of Discriminability in Conjoint
Authors
Anocha Aribarg, Katherine Burson, Richard Larrick
Published Date
2017
Authors
Anocha Aribarg, Katherine Burson, Richard Larrick
Source
Journal of Marketing Research
Volume
54
Issue
April
Pages
279-292
More for the Many: The Impact of Entitativity on Charitable Giving.
Authors
Robert Smith, David Faro, Katherine Burson
Published Date
2013
Authors
Robert Smith, David Faro, Katherine Burson
Source
Journal of Consumer Research
Volume
39
Issue
5
Pages
961-976
Multiple Unit Holdings Yield Attenuated Endowment Effects
Authors
Katherine Burson, David Faro, Yuval Rottenstreich
Published Date
2013
Authors
Katherine Burson, David Faro, Yuval Rottenstreich
Source
Management Science
Volume
59
Issue
3
Pages
545-555
Knowing Where They Stand: the Role of Inferred Distributions of Others in Misestimates of Relative Standing
Authors
Andrew Gershoff, Katherine Burson
Published Date
2011
Authors
Andrew Gershoff, Katherine Burson
Source
Journal of Consumer Research
Volume
38
Issue
3
Pages
407-419
The Intermediate Alternative Effect: Considering a Small Tradeoff Increases Subsequent Willingness to Make Large Tradeoffs
Authors
Gabriele Paolacci, Katherine Burson, Scott Rick
Published Date
2011
Authors
Gabriele Paolacci, Katherine Burson, Scott Rick
Source
Journal of Consumer Psychology
Volume
21
Issue
4
Pages
384-392
ABC's of Principal-Agent Interactions: Accurate Predictions, Biased Processes, and Contrasts between Working and Delegating
Authors
Katherine Burson, David Faro, Yuval Rottenstreich
Published Date
2010
Authors
Katherine Burson, David Faro, Yuval Rottenstreich
Source
Organizational Behavior and Human Decision Processes
Volume
113
Issue
1
Pages
1-12
Six of One, Half Dozen of the Other: Expanding and Contracting Numerical Dimensions Produces Preference Reversals
Authors
Katherine Burson, Richard Larrick, John Lynch Jr.
Published Date
2009
Authors
Katherine Burson, Richard Larrick, John Lynch Jr.
Source
Psychological Science
Volume
20
Issue
9
Pages
1074-1078
Consumer-Product Skill Matching: The Effects of Difficulty on Relative Self-Assessment and Choice
Authors
Katherine Burson
Published Date
2007
Authors
Katherine Burson
Source
Journal of Consumer Research
Volume
34
Issue
June
Pages
104-110
Social Comparison and Confidence: When Thinking You’re Better than Average Predicts Overconfidence
Authors
Richard Larrick, Katherine Burson, Jack Soll
Published Date
2007
Authors
Richard Larrick, Katherine Burson, Jack Soll
Source
Organizational Behavior and Human Decision Processes
Volume
102
Issue
1
Pages
76-94
Skilled or unskilled, but still unaware of it: How perceptions of difficulty drive miscalibration in relative comparisons
Authors
Katherine Burson, Richard Larrick, Joshua Klayman
Published Date
2006
Authors
Katherine Burson, Richard Larrick, Joshua Klayman
Source
Journal of Personality and Social Psychology
Volume
90
Issue
1
Pages
60-77
Advertising Management
Dissertation - Candidacy
Dissertation - Precandidacy
Independent Study Project
Strategic Brand Management