Katherine Burson

Katherine Burson

  • Associate Professor of Marketing
Education
  • PhD University of Chicago 2004
  • MBA University of Chicago 2004
  • MA University of Chicago 1998
  • BA University of California
  • Berkeley 1997

Contact Information

Phone
(734) 764-6873
Email
Room
R5484
Research

Katherine Burson explores judgment and decision making in consumer behavior, specifically examining systematic biases in self assessment such as over- and under-estimation of ability and the effects of such biases on product choice. She also studies self-other differences in these biases as well as antecedents of the biases.

Income Tax and the Motivation to Work

Authors
Scott Rick, Gabriele Paolacci, Katherine Burson
Published Date
2018

Source

Journal of Behavioral Decision Making
Volume: 
31
Issue: 
5
Pages: 
619-631

Tipping the Scale: The Role of Discriminability in Conjoint

Authors
Anocha Aribarg, Katherine Burson, Richard Larrick
Published Date
2017

Source

Journal of Marketing Research
Volume: 
54
Issue: 
April
Pages: 
279-292
Authors
Burson, Katherine, Gershoff, Andrew
Published Date
2015

Source

Journal of Consumer Psychology
Volume: 
25
Issue: 
3
Pages: 
495-503
Authors
Scott Rick, Beatriz Pereira, Katherine Burson
Published Date
2014

Source

Journal of Consumer Psychology
Volume: 
24
Issue: 
3
Pages: 
373-380

More for the Many: The Impact of Entitativity on Charitable Giving.

Authors
Robert Smith, David Faro, Katherine Burson
Published Date
2013

Source

Journal of Consumer Research
Volume: 
39
Issue: 
5
Pages: 
961-976

Multiple Unit Holdings Yield Attenuated Endowment Effects

Authors
Katherine Burson, David Faro, Yuval Rottenstreich
Published Date
2013

Source

Management Science
Volume: 
59
Issue: 
3
Pages: 
545-555

Knowing Where They Stand: the Role of Inferred Distributions of Others in Misestimates of Relative Standing

Authors
Andrew Gershoff, Katherine Burson
Published Date
2011

Source

Journal of Consumer Research
Volume: 
38
Issue: 
3
Pages: 
407-419

The Intermediate Alternative Effect: Considering a Small Tradeoff Increases Subsequent Willingness to Make Large Tradeoffs

Authors
Gabriele Paolacci, Katherine Burson, Scott Rick
Published Date
2011

Source

Journal of Consumer Psychology
Volume: 
21
Issue: 
4
Pages: 
384-392

ABC's of Principal-Agent Interactions: Accurate Predictions, Biased Processes, and Contrasts between Working and Delegating

Authors
Katherine Burson, David Faro, Yuval Rottenstreich
Published Date
2010

Source

Organizational Behavior and Human Decision Processes
Volume: 
113
Issue: 
1
Pages: 
1-12

Six of One, Half Dozen of the Other: Expanding and Contracting Numerical Dimensions Produces Preference Reversals

Authors
Katherine Burson, Richard Larrick, John Lynch Jr.
Published Date
2009

Source

Psychological Science
Volume: 
20
Issue: 
9
Pages: 
1074-1078

Consumer-Product Skill Matching: The Effects of Difficulty on Relative Self-Assessment and Choice

Authors
Katherine Burson
Published Date
2007

Source

Journal of Consumer Research
Volume: 
34
Issue: 
June
Pages: 
104-110

Social Comparison and Confidence: When Thinking You’re Better than Average Predicts Overconfidence

Authors
Richard Larrick, Katherine Burson, Jack Soll
Published Date
2007

Source

Organizational Behavior and Human Decision Processes
Volume: 
102
Issue: 
1
Pages: 
76-94

Skilled or unskilled, but still unaware of it: How perceptions of difficulty drive miscalibration in relative comparisons

Authors
Katherine Burson, Richard Larrick, Joshua Klayman
Published Date
2006

Source

Journal of Personality and Social Psychology
Volume: 
90
Issue: 
1
Pages: 
60-77

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