New Age of Innovation

Course Code
WMBA 621
Hours
2.25 hours
Type
Elective
Offered
  • Winter 18
  • Winter 19

New Age of Innovation --- This course introduces students to the emerging nature of competition and the critical capabilities that firms need to build to thrive in this environment. Based on the contents in a book co-authored by professors C.K. Prahalad and M.S. Krishnan, the course presents a different perspective on business innovation focusing on co-creating customer experience and global resource leverage with the social and technical architecture in the firm as the two key enablers. The specific implications for various business functions in this new approach to compete will be discussed. Students interested in functional roles or consulting will find this course useful.

Taught By
Sanjeev Kumar
  • LEO Lecturer I of Technology and Operations