Pricing Strategy

Pricing Strategy --- Many companies create great value for their customers, but fail to capture that value in their earnings. A common reason is a failure to integrate their value- creating activities with their pricing decisions. This course provides an indepth, cross-functional look at the role of price in the firm's value proposition to customers. By the end of the course, you will learn how to: - Determine the proper role of costs in pricing. - Calculate the value of a product or service to different customer segments. - Estimate demand and price sensitivity in the marketplace. - Identify and develop opportunities for price customization. - Integrate pricing into an overall marketing action plan