Aradhna Krishna

Dr. Aradhna Krishna received her Ph.D. from New York University, her M.B.A. from the Indian Institute of Management, Ahmedabad and her B.A. in Economics from Delhi University. Besides the Ross school, she has also spent time at Columbia University, New York University, Hong Kong University of Science and Technology and the National University of Singapore.

Dr. Krishna is a behavioral scientist focused on persuasion. She studies how different aspects of product and communication design impact people's perceptions and behaviors, e.g., how does one design a communication that makes people choose more healthy food.  Her work has looked at decisions related to health and nutrition, sensory and non-conscious marketing, food marketing, corporate social responsibility, and political decision making. She is consistently in the lists of the most productive marketing professors in the world. Harvard Business Review recently acknowledged her as "the foremost expert in the field of sensory marketing".  She was awarded as a Fellow of the Society of Consumer Psychology, the organization's highest honor, in recognition of her contributions to consumer psychology.

Dr. Krishna has more than 100 published articles in journals like the Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Harvard Business Review, Journal of Economic Theory, and others.  She is an associate editor for the Journal of Consumer Research and the Journal of Marketing Research. Her work has been cited in various media such as New York Times, Chicago Tribune, Huffington Post, LA Times, NPR, Economic Times India, Globe and Mail, Telegraph UK. 

Dr. Krishna currently serves on an Expert Advisory Board to the World Food Program for Nutrition Retail Strategy, and is a consultant to Global Alliance for Improved Nutrition.  Previously, she has been on the Board of Directors of Northern Technology International Corporation, and on an advisory panel for BAT.  Her consulting and research relationships include Best Buy, GfK, Procter & Gamble, General Mills, Sauza, Red Scout, Kimberly Clark, The Futures Company, Ohrenstein & Brown, Reeves & Brightwell LLC, and C.S. Mott Children’s Hospital. She has also served as an expert witness for Dell and Hallmark Entertainment Inc.

Keywords: Sensory Marketing; Food, Health and Obesity; Gender-Related Issues; Environmental Perceptions; Corporate Political Activism; Voting Behavior; Cause Marketing.