Marketing Department seminars run most Fridays during the academic year. This site is continually updated with the most current information available. If there is no speaker listed for a particular date (TBD) that means there is no seminar that day.
october 3
TBD
1:30-3 p.m.
Location: R0230
October 10
TBD
1:30-3 p.m.
Location: B1560
October 17
Giver Spotlighting Negatively Impacts Recipients of Aid
University of Toronto
1:30-3 p.m.
Location: B1560
October 24
How Political Ideology Shapes Prosocial Consumer Behavior Research
Ivey Business School
1:30-3 p.m.
Location: R0230
october 31
Fairness Perceptions in Demographic Targeting
UCLA
1:30-3 p.m.
Location: R0230
November 4
From Inference to Illusion: Do Product Tags Distort Consumers’ Emissions Judgments?
Columbia University
1:00-2:30 p.m.
Location: R0220
November 7
A Co-Branding Conundrum: Consumers Underuse Co-Branded Credit Cards Outside of Their Featured Brands
Yale
1:30-3 p.m.
Location: R0230
November 11
Adaptative Intuitions Shape Susceptibility to Misinformation
M.I.T.
1:00-2:30 p.m.
Location: R0220
November 14
Imprecise Signals of Status: Balancing Status and Modesty
Yale
1:30-3 p.m.
Location: R0230
November 21
TBD
1:30-3 p.m.
Location: R0230
December 5
TBD
1:30-3 p.m.
Location: R2210
Times and Locations in Winter term TBD
January 16
TBD
January 23
Predicted Incrementality by Experimentation (PIE) for Ad Measurement
Northwestern Univ.
1:30-3 p.m.
Location: R2320
January 30
The Impact of LLM Adoption on Online User Behavior
London Business School
1:30-3 p.m.
Location: R2320
february 6
Your MMM is Broken: Identification of Nonlinear and Time-varying Effects in Marketing Mix Models
University of Pennsylvania
1:30-3 p.m.
Location: R2320
February 13
TBD
February 20
Demanding a Better Digital Experience: What Drives the Adoption of Ad-blocking Technologies?
Emory University
1:30-3 p.m.
Location: R2320
March 13
Neuroforecasting: Using Neural Data to Forecast Market-Level Consumer Choice
Erasmus University
1:30-3 p.m.
Location: R2320
March 20
Consumer Oppression Management: A Framework for Understanding Structural Power in the Marketplace
University of Washington
1:30-3 p.m.
Location: R2320
March 27
TBD
April 3
How You Respond to Online Reviews Matters: The Impact of Management Response on Future Ratings and Sales
University of Wisconsin
1:30-3 p.m.
Location: R2320
April 10
Can We Compare Missed Deadlines and Overpacked Suitcases to Overdue Bills? A Meta-Analysis of Consumer Responses to Resource Scarcity
Georgetown University
1:30-3 p.m.
Location: R2320
April 17
Red Flag! Platform Implications for Displaying Fake Review Alerts
New York University
1:30-3 p.m.
Location: R2320