Turning Research into Reality.
Michigan Ross marketing students learn to apply insights in big data/analytics, social media, Internet commerce, brand management, sensory marketing, and beyond. Our faculty conduct cutting-edge research and develop practical insights and tools they share in the classroom.
Cappo Sales Track
Michigan Ross offers a special track of courses and co-curricular activities for University of Michigan undergraduates interested in a career in the dynamic field of sales.
Marketing PhD Program
Marketing is concerned with developing an understanding of how consumers and companies interact in markets. Our approach is inclusive and interdisciplinary, collaborating with researchers in psychology, statistics, economics, and engineering. Marketing at Michigan Ross addresses both theoretical and applied questions.
Yaffe Digital Media Initiative
Digital media is reimagining business. Yaffe Initiative programming, which includes a speaker series, prepares our students and community to excel in the new digital economy.
The club provides students with tools and coaching to excel in networking and interviewing.
The club provides a platform for its members to learn more about the field of marketing and pursue career opportunities.