Learn the latest on how consumers and producers interact with the Michigan Ross Marketing faculty’s cross-disciplinary approach.
Our professors use concepts from psychology, economics, statistics, neuroscience, and engineering to tackle the crucial issues of today’s fast-moving markets. Working with award-winning teachers and researchers, you’ll be prepared to handle a wide array of marketing challenges.
You’ll examine issues such as big data/analytics, social media, Internet commerce, consumer decision-making, brand management, co-creation, customer satisfaction, sensory marketing, and retailing. A relevant curriculum and cutting-edge research allows you to examine these areas both at the fundamental and applied levels.
David Wooten, Chair
dbwooten@umich.edu
Clea Davis, Faculty Support Administrator
clea@umich.edu
Professor David Wooten’s research uses qualitative and experimental methods to examine social influences on consumption, consumer self-presentation, and consumer culture.
Our approach to developing this understanding (and scholarship in general) is inclusive, i.e., not restricted to a specific paradigm or methodology or base discipline. For example, our faculty members and doctoral students collaborate with researchers in Psychology, Statistics, Economics, and Engineering. Research in Marketing at Ross has a substantive focus, addressing both basic and applied questions.
AF/Jackson National BBA Award information
Leo Burnett BBA Award information
Leo Burnett MBA Award information
For information about Ross Degree Programs click here
Marketing Department seminars are held 1:30-3:00 on Fridays. Click here for the latest schedule. Please note that we do not have seminars every Friday. TBD means that there is nothing currently scheduled. We update this site as soon as new information becomes available.
The Yaffee Center organizes information on search engine marketing, display and video advertising, social media and mobile marketing.
The Hosmer-Hall Interdisciplinary Research Luncheons bring Ross faculty together to discuss current research projects.
With unrivaled access to recruiters, extensive training, and Symposium, the largest marketing conference in the U.S., RMC is for all things marketing.
The University of Michigan BBA Marketing Club consists of talented undergraduate business students pursuing marketing careers in a wide variety of industries throughout the United States and the world.
Interested in entertainment or media? Learn how to break into this exciting industry through education events, alumni networking and career treks!
RLG is your one-stop shop for everything Retail & Luxury Goods related. Educational, networking and career development opportunities 110% guaranteed.
Educating and connecting Rossers to unique opportunities in Business to Business marketing.
Get news on research that's relevant to you and your business through Ross Thought in Action, featuring faculty research, thought leadership, and insights.
Ross’ top-ranked graduate and undergraduate degree programs and world-class Executive Education will challenge, educate, and inspire you.
At Michigan Ross, we develop leaders who make a positive difference in the world. Learn more about our leadership, legacy, and top-ranked programs.