Marcus Collins teaching a class
Turning Research into Reality.

Michigan Ross marketing students learn to apply insights in big data/analytics, social media, Internet commerce, brand management, sensory marketing, and beyond. Our faculty conduct cutting-edge research and develop practical insights and tools they share in the classroom.

Marketing Faculty and Leadership

We develop world-leading methodologies in statistics, psychology, economics, machine learning, and data science to tackle crucial issues in today’s fast-moving markets. 

Anocha Aribarg, Chair    
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Clea Davis, Faculty Support Administrator      
[email protected]


Marketing Faculty

Professor of Marketing
Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw...
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Explore course offerings by core/elective, terms offered, and primary degree program.

Cappo Sales Track

Michigan Ross offers a special track of courses and co-curricular activities for University of Michigan undergraduates interested in a career in the dynamic field of sales. 

Cappo Sales Track

The marketing area sponsors a popular seminar series, while additional marketing-related events are offered by the Yaffe Digital Media Initiative and student clubs.       

Marketing News and Research
Gwen Ahn PhD Student teaching

Marketing PhD Program

Marketing is concerned with developing an understanding of how consumers and companies interact in markets. Our approach is inclusive and interdisciplinary, collaborating with researchers in psychology, statistics, economics, and engineering. Marketing at Michigan Ross addresses both theoretical and applied questions.

Marketing PhD Program

Students talking after a Yaffe event

Yaffe Digital Media Initiative

Digital media is reimagining business. Yaffe Initiative programming, which includes a speaker series, prepares our students and community to excel in the new digital economy. 

Yaffe Initiative

Leo Burnett Awards

The marketing area awards several scholarships to MBA and BBA students demonstrating a strong interest in advertising or marketing communications.

Previous Winners:

Amulya Velaga

Nishika Uppula

Lilyan Zebib

Jeevin Neelam

Allison Isaac

Maianh Phan

Nia McCarthy

Kristin Ruffe

Marketing-Related Student Clubs

The club provides students with tools and coaching to excel in networking and interviewing.

The club provides a platform for its members to learn more about the field of marketing and pursue career opportunities.

The club sponsors activities to help its members develop the skills for successful consulting careers.