Turning Research into Reality.
Michigan Ross marketing students learn to apply insights in big data/analytics, social media, Internet commerce, brand management, sensory marketing, and beyond. Our faculty conduct cutting-edge research and develop practical insights and tools they share in the classroom.
We develop world-leading methodologies in statistics, psychology, economics, machine learning, and data science to tackle crucial issues in today’s fast-moving markets.
Anocha Aribarg, Chair
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Clea Davis, Faculty Support Administrator
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Explore course offerings by core/elective, terms offered, and primary degree program.
Michigan Sales and Business Development Certificate
Michigan Ross offers a special track of courses and co-curricular activities for University of Michigan undergraduates interested in a career in the dynamic field of sales.
The marketing area sponsors a popular seminar series, while additional marketing-related events are offered by the Yaffe Digital Media Initiative and student clubs.
Marketing PhD Program
Marketing is concerned with developing an understanding of how consumers and companies interact in markets. Our approach is inclusive and interdisciplinary, collaborating with researchers in psychology, statistics, economics, and engineering. Marketing at Michigan Ross addresses both theoretical and applied questions.
Yaffe Digital Media Initiative
Digital media is reimagining business. Yaffe Initiative programming, which includes a speaker series, prepares our students and community to excel in the new digital economy.
The marketing area awards several scholarships to MBA and BBA students demonstrating a strong interest in advertising or marketing communications.
Previous Winners:
Amulya Velaga
Nishika Uppula
Lilyan Zebib
Jeevin Neelam
Allison Isaac
Maianh Phan
Nia McCarthy
Kristin Ruffe
The club provides students with tools and coaching to excel in networking and interviewing.
The club provides a platform for its members to learn more about the field of marketing and pursue career opportunities.
The club sponsors activities to help its members develop the skills for successful consulting careers.