Learn the latest on how consumers and producers interact with the Michigan Ross Marketing faculty’s cross-disciplinary approach.

Our professors use concepts from psychology, economics, statistics, neuroscience, and engineering to tackle the crucial issues of today’s fast-moving markets. Working with award-winning teachers and researchers, you’ll be prepared to handle a wide array of marketing challenges.

You’ll examine issues such as big data/analytics, social media, Internet commerce, consumer decision-making, brand management, co-creation, customer satisfaction, sensory marketing, and retailing. A relevant curriculum and cutting-edge research allows you to examine these areas both at the fundamental and applied levels.

Fred Feinberg​, Chair
feinf@umich.edu

Clea Davis, Faculty Support Administrator
clea@umich.edu

Marketing Faculty Directory

Chair: Fred Feinberg

Prof. Feinberg's research examines how people make choices in uncertain environments. His work focuses on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items (e.g., brands in the same category) and dyads (e.g., people choosing one another in online dating).

Marketing PhD Program

Marketing is concerned with developing an understanding of how consumers and producers interact in markets.

Our approach to developing this understanding (and scholarship in general) is inclusive, i.e., not restricted to a specific paradigm or methodology or base discipline. For example, our faculty members and doctoral students collaborate with researchers in Psychology, Statistics, Economics, and Engineering. Research in Marketing at Ross has a substantive focus, addressing both basic and applied questions.

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Marketing at Michigan Ross

Events


More events are coming, please check back soon.

Marketing Courses

Get details on specific courses including key required classes and electives for Michigan Ross degree programs.

 

2021-22 Leo Burnett Awards for Marketing Students at Ross

Congratulations to this year's winners!

Anuja Bagri
Stephanie Hong
Cara Siegel
Garet Skinner
Brian Lui
Vaibhav Mummalaneni
Candace Samuel
Mitali Tambe

 

 

The Marketing Seminar Series 2022-23

Marketing Department seminars are held 1:30-3:00 on Fridays, but we do not have seminars every Friday.  TBD means that there is nothing currently scheduled.  We update this site as soon as new information becomes available.

MARKETING CLUB - MBA

With unrivaled access to recruiters, extensive training, and Symposium, the largest marketing conference in the U.S., RMC is for all things marketing.

MARKETING CLUB - BBA

The University of Michigan BBA Marketing Club consists of talented undergraduate business students pursuing marketing careers in a wide variety of industries throughout the United States and the world.

ENTERTAINMENT + MEDIA CLUB

Interested in entertainment or media? Learn how to break into this exciting industry through education events, alumni networking and career treks!

 

RETAIL AND LUXURY GOODS CLUB

RLG is your one-stop shop for everything Retail & Luxury Goods related. Educational, networking and career development opportunities 110% guaranteed.

B2B Club

Educating and connecting Rossers to unique opportunities in Business to Business marketing.