Hila Etzion

Hila Etzion

  • LEO Lecturer IV of Technology and Operations
Education
  • PhD University of Rochester
  • William E. Simon School of Business 2005
  • MS University of Rochester
  • William E. Simon School of Business 2003
  • BS Technion - Israel Institute of Technology 1999

Contact Information

Phone
(734) 764-6110
Email
Room
R4410
Research

Dr. Etzion is an Assistant Professor in the Business Information Technology group at the Michigan Business School. Her research focus is on electronic commerce and digital markets. In this research she uses economics of information systems to develop game theoretic models in order to determine best practices for online sellers. In her recent papers, professor Etzion studies the simultaneous use of auctions and posted prices for selling consumer goods online, and the effect of online product reviews systems on consumers purchasing behavior.  

Professor Etzion is the author of research articles appearing in leading academic journals such as Manufacturing and Service Operations Management  and Production and Operation Management.

Complementary Online Services in Competitive Markets: How Firms Should Adjust Their Strategies Due to Network Effects

Authors
Hila Etzion and Min-Seok Pang
Published Date
2014

Source

MIS Quarterly
Volume: 
38
Issue: 
1
Pages: 
231-248

Managing Multiple Selling Channels Online: A Study of Selling with Posted Price and Open Bid Auctions

Authors
Hila Etzion
Published Date
02/2013

Source

Decision Support Systems
Volume: 
54
Issue: 
3
Pages: 
1327-1339

Analyzing Pricing Strategies for Online Services with Network Externalities

Authors
Hila Etzion and Min-Seok Pang
Published Date
12/2012

Source

Information Systems Research
Volume: 
23
Issue: 
4
Pages: 
1364-1377

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