Dr. Etzion is an Assistant Professor in the Business Information Technology group at the Michigan Business School. Her research focus is on electronic commerce and digital markets. In this research she uses economics of information systems to develop game theoretic models in order to determine best practices for online sellers. In her recent papers, professor Etzion studies the simultaneous use of auctions and posted prices for selling consumer goods online, and the effect of online product reviews systems on consumers purchasing behavior.
Professor Etzion is the author of research articles appearing in leading academic journals such as Manufacturing and Service Operations Management and Production and Operation Management.
How Firms Should Adjust Their Strategies Due to Network Effects