Lennart Baardman

Lennart Baardman is an Assistant Professor of Technology & Operations in the Ross School of Business at the University of Michigan since 2019. His research interests focus on retail analytics using predictive and prescriptive techniques from mathematical modeling, optimization, statistics, and machine learning to solve practice- and data-driven problems primarily for revenue management and supply chain management in retail. These research problems are motivated by the practice and data coming from collaborations and interactions with Adobe, Amazon Fresh, Armoire, CMPC, GoPuff, Hello Fresh, Hungryroot, Johnson & Johnson, Oracle and others. He holds a Ph.D. in Operations Research from the Massachusetts Institute of Technology, an M.A.St. in Mathematics from the University of Cambridge, and a B.Sc. in Econometrics and Operations Research from the University of Groningen.