Richard Bagozzi
- Dwight F. Benton Professor of Behavioral Science in Management
Education
- MA University Of St. Thomas 2005
- PhD Northwestern University 1976
- MBA Wayne State University 1972
- BSEE Kettering University 1970
- MS University Of Colorado 1969
Honoris Causa, University Lausanne, Switzerland 2001
Honoris Causa, University of Antwerp, Belgium 2008
Honoris Causa, Norwegian School of Economics (NHH), Norway 2011
Senior Fulbright Hays Research Scholar, University of the Saarlandes, Germany 1981-1982
Distinzione onorifica di UFFICIALE dell’Ordine, “Al Merito della Repubblica Italiana” 1998
Medal of Science, University of Bologna, Italy, 2013
Thomson Reuters recognition for ranking among the top 1% most cited researchers between 2002 and 2012. http://sciencewatch.com/grr/presenting-highly-cited-researchers
Professor Bagozzi does basic research into human emotions, decision making, social identity, ethics, and action. This work has been applied to the study of consumers, patients, doctors, salespersons, managers, military officers, and organizations. He also does research into multivariate statistics and its relationship to measurement, construct validity, theory, hypotheses testing, and the philosophy of science. The methods he uses include experimentation, survey research, and qualitative research. Recently he has investigated biological bases of manager and consumer behavior by use of fMRI analyses to study neuroscience processes, genetic, and hormonal methods.
Brand love: development and validation of a practical scale
Published Date
2017Source
Marketing Letters
Volume:
28Issue:
1Pages:
1-14Corporate socially responsible initiatives and their effects on consumption of green products.
Published Date
2016Source
Journal of Business Ethics
Volume:
135Issue:
2Pages:
253-264Curtailing the harmful effects of workplace incivility: the role of structural demands and organization-provided resources
Published Date
2016Source
Journal of Vocational Behavior
Volume:
95-96Issue:
5Pages:
115-127Effects of Customer Participation in Corporate Social Responsibility Programs on the CSR-Brand Fit and Brand Loyalty
Published Date
2016Source
Cornell Hospitality Quarterly
Volume:
57Issue:
3Pages:
235-249Predictors of medication adherence and persistence in medicaid enrollees with developmental disabilities and type 2 diabetes
Published Date
2016Source
Research in Social and Administrative Pharmacy
Volume:
12Issue:
4Pages:
592-603Sales presentation anxiety, cortisol levels, self-reports, and gene-gene interactions
Published Date
2016Source
Journal of Marketing Behavior
Volume:
2Issue:
2-3Pages:
225-252Salesperson Self-regulation of Pride: Effects on Adaptability, effort, and Citizenship Behaviors between Independent-based and Interdependent-based Cultures
Published Date
2016Source
Spanish Journal of Marketing Research
Volume:
20Issue:
1Pages:
1-17The Bittersweet Experience of Being Envied in a Consumption Context
Published Date
2016Source
European Journal of Marketing
Volume:
50Issue:
7/8Pages:
1239-1262The Role of Anticipated Emotions in Purchase Intentions
Published Date
2016Source
Psychology and Marketing
Volume:
33Issue:
8Pages:
629-645The Role of Status and Leadership Style in Sales Contests: A Natural Field Experiment
Published Date
2016Source
Journal of Business Research
Volume:
69Issue:
10Pages:
225-252Consumer responses to corporate offshoring practices
Published Date
2015Source
Management Decision
Volume:
53Issue:
3Pages:
698-712Consumer Stakeholder Responses to Reshoring Strategies
Published Date
2015Source
Journal of the Academy of Marketing Science
Volume:
43Issue:
4Pages:
453-471Give me happiness or take away my pain: Explaining consumer responses to prescription drug advertising
Published Date
2015Source
Cogent Business and Management
Volume:
2Issue:
?Pages:
1-27Merely being with you increases my attention to luxury products: Using EEG to understand consumers
Published Date
2015Source
Journal of Marketing Research
Volume:
52Issue:
4Pages:
546-558Post-game Testosterone Levels of Individuals in Team-based Status Games Are Affected by Genetic Makeup, Gender, and Winning versus Losing
Published Date
2015Source
Journal of Neuroscience, Psychology, and Economics
Volume:
8Issue:
3Pages:
135-159Social and Emotional Influences in Family Decision Making by Use of the Key Informant Model
Published Date
2015Source
Marketing ZFP-Journal of Research and Management
Volume:
37Issue:
3Pages:
113-159The impact of reputation and identity congruence on employer brand attractiveness
Published Date
2015Source
Marketing Intelligence and Planning
Volume:
33Issue:
2Pages:
124-146The Revenge of the Consumer! How Brand Moral Violations Lead to Consumer Anti-brand Activism
Published Date
2015Source
Journal of Brand Management
Volume:
22Issue:
8Pages:
658-672The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions
Published Date
05/2015Source
Journal of the Academy of Marketing Science
Volume:
43Issue:
3Pages:
333-356The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions
Published Date
2015Source
Journal of the Academy of Marketing Science
Volume:
43Issue:
3Pages:
333-356"I am resting but rest less well with you" The moderating effect of anxious attachment style on alpha power during EEG resting state in a social context
Published Date
2014Source
Frontiers in Human Neuroscience
Volume:
8Issue:
?Pages:
1-10Comparisons of health care utilization outcomes in children with asthma enrolled in private insurance plans versus Medicaid
Published Date
2014Source
Journal of Pediatric Health Care
Volume:
28Issue:
1Pages:
71-79Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products
Published Date
2014Source
International Journal of Research in Marketing
Volume:
31Issue:
4Pages:
395-408Contribution behavior in virtual communities: Cognitive, emotional, and social influences
Published Date
2014Source
MIS Quarterly
Volume:
38Issue:
1Pages:
143-163Make it your own: How process valence and self-construal affect evaluation of self-made products
Published Date
2014Source
Psychology and Marketing
Volume:
31Issue:
6Pages:
451-468Polymorphisms of the OXTR gene expain why sales professionals love to help consumers
Published Date
2014Source
Frontiers in Behavioral Neuroscience
Volume:
7Issue:
171Pages:
1-13Psychometric vs C-OAR-SE measures of brand love
Published Date
2014Source
Marketing Letters
Volume:
25Issue:
2Pages:
235-243Salespersons as internal knowledge brokers and new product selling: Uncovering a link to genetic makeup
Published Date
2014Source
Journal of Product Innovation Management
Volume:
31Issue:
4Pages:
695-709Self-regulation: The moral muscle in online ethical consumerism
Published Date
2014Source
Journal of Marketing Development and Competitiveness
Volume:
8Issue:
1Pages:
9-20The role of attachment styles in regulating the effects of dopamine on the behavior of salespersons
Published Date
2014Source
Frontiers in Human Neuroscience
Volume:
8Issue:
32Pages:
1-13The role of moral emotions and consumer values and traits in the decision to support non-profits
Published Date
2014Source
Journal of Nonprofit & Public Sector Marketing
Volume:
26Issue:
?Pages:
290-311The role of signaling identity in the adoption of personal technologies
Published Date
2014Source
Journal of the AIS
Volume:
15Issue:
2Pages:
86-110Associations Between Physical Financial Incentives and the Prescribing of Anti-asthmatic Medications in Children in US Outpatient Settings
Published Date
2013Source
Journal of Child Health Care
Volume:
17Issue:
?Pages:
125-137Brand Community Membership and the Construction of Meaning
Published Date
2013Source
Scandinavian Journal of Management
Volume:
29Issue:
2Pages:
173-183Cognitive, Emotional, and Sociocultural Processes in Consumption
Published Date
2013Source
Psychology and Marketing
Volume:
41Issue:
?Pages:
12-25Consumer Response to Corporate Irresponsible Behavior: The Role of Moral Emotions and Virtues
Published Date
2013Source
Journal of Business Research
Volume:
66Issue:
?Pages:
1814-1821Emerging Materialism in China: Qualitative and Quantitative Insights
Published Date
2013Source
Journal of International Consumer Marketing
Volume:
25Issue:
?Pages:
127-151Explaining consumer reactions to corporate social responsibility: the role of gratitude and altruistic values
Published Date
2013Source
Journal of Business Ethics
Volume:
114Issue:
?Pages:
193-206My Anger is your Gain, My Contempt your Loss: Explaining Consumer Response to Corporate Wrongdoing
Published Date
2013Source
Psychology and Marketing
Volume:
30Issue:
12Pages:
1029-1042Polymorphisms of the OXTR Gene Explain Why Sales Professionals Love to Help Customers
Published Date
2013Source
Frontiers in Behavioral Neuroscience
Volume:
7Issue:
?Pages:
1-13The Effects of Company Offshoring Strategies on Consumer Responses,
Published Date
2013Source
Journal of the Academy of Marketing Science
Volume:
41Issue:
?Pages:
683-704The Role of Moral Values in Instigating Morally Responsible Decisions
Published Date
2013Source
Journal of Applied Behavioral Science
Volume:
49Issue:
?Pages:
69-94Theory of Mind and Empathic Explanations of Machiavellianism: A Neuroscience Perspective
Published Date
2013Source
Journal of Management
Volume:
39Issue:
?Pages:
1760-1798Alternative approaches for thinking about and modeling consumer decision in relationships
Published Date
2012Source
Journal of Consumer Psychology
Volume:
22Issue:
3Pages:
315-319Brand Love
Published Date
2012Source
Journal of Marketing
Volume:
76Issue:
2Pages:
1-16Comparative performance of comorbity indices in predicting health care-related behaviors and outcomes among medicaid enrollees with type 2 diabetes
Published Date
2012Source
Population Health Management
Volume:
15Issue:
4Pages:
220-229Consumer response to corporate irresponsible behavior: the role of moral emotions and virtues
Published Date
2012Source
Journal of Business Ethics
Volume:
0Issue:
0Pages:
0Customer-Organizational Relationships: Development and Test of a Theory of Extended Identities
Published Date
2012Source
Journal of Applied Psychology
Volume:
97Issue:
1Pages:
63-76Exploring the Minds of Managers: Insights from Three Neuroscience Studies
Published Date
2012Source
the oxford handbook of positive organizational scholarship
Volume:
0Issue:
0Pages:
138-151fMRI activities in the emotional cerebellum: a preference for positive and negative stimuli
Published Date
2012Source
The Cerebellum
Volume:
11Pages:
233-245Genetic and neurological foundations of customer orientation: field and experimental evidence
Published Date
2012Source
Journal of the Academy of Marketing Science
Volume:
40Issue:
0Pages:
639-658Reflections on a Scholarly Career: From Inside Out and Back Again
Published Date
2012Source
revies of marketing research: special issue-marketing legends
Volume:
8Issue:
0Pages:
1-41Social foundations of emotions in family consumption decision making
Published Date
2012Source
Social Influence
Volume:
7Issue:
3Pages:
229-250Social Influence in Newly Formed Groups: The Roles of Personal and Social Intentions, Group Norms, and Social Identity
Published Date
2012Source
personality and individual differences
Volume:
52Issue:
3Pages:
255-260Specification, Evaluation, and Interpretation of Structural Equation Models
Published Date
2012Source
Journal of the Academy of Marketing Science
Volume:
40Issue:
1Pages:
8-34Alternative Perspectives in Philosophy of Mind and Their Relationship to Structural Equation Models in Psychology
Published Date
2011Source
Psychological inquiry
Volume:
22Issue:
2Pages:
88-99Comparative Performance of Comorbidity Indices in Discriminating Health-related Behaviors and Outcomes
Published Date
2011Source
Health outcomes research in medicine
Volume:
2Issue:
2Pages:
91-104Comparative Performance of Comorbidity Indices in Discriminating Health-related Behaviors and Outcomes
Published Date
2011Source
Health outcomes research in medicine
Volume:
2Issue:
2Pages:
91-104Emotions as Antecedents of Participant Sport Consumption Decisions: A Model Integrating Emotive, Self-Based, and Utilitarian Evaluations
Published Date
2011Source
Journal of sport management
Volume:
7Issue:
4Pages:
314-325Examining Determinants of Self Management Behaviors in Patients with Diabetes: An Application of the Theoretical Model of Effortful Decision Making and Enactment
Published Date
2011Source
Patient education and counseling
Volume:
85Issue:
2Pages:
148-153Gaining Access to Intrafirm Knowledge: An Internal Market Perspective on Knowledge Sharing
Published Date
2011Source
Human performance
Volume:
24Issue:
3Pages:
205-230Measurement and Meaning in Information Systems and Organizational Research: Methodological and Philosophical Foundations
Published Date
2011Source
MIS Quarterly
Volume:
35Issue:
2Pages:
261-292On the Dimensionality and Construct Validity of the Affect Intensity Measure
Published Date
2011Source
TPM-testing psychometrics, methodology in applied psychology
Volume:
18Issue:
3Pages:
3-18The Making of a Machiavellian Brain: A Structural MRI Analysis
Published Date
2011Source
Journal of neuroscience, psychology and economics
Volume:
4Issue:
4Pages:
205-216A Sales Force Specific-Theory-of-Mind Scale: Tests of Its Validity by Classical Method and Functional Magnetic Resonance Imaging--Reprinted in French in Recherche et Applications en Marketing (Journal of the French Marketing Association)
Published Date
2010Source
Journal of French Marketing
Volume:
0Issue:
0Pages:
0A Simple and Promising Tool to Improve Self-Monitoring of Blood Glucose in Patients with Diabetes
Published Date
2010Source
Diabetes research and clinical practice
Volume:
3Issue:
1Pages:
83-88Communication, Utilization, and Performance in International Strategic Alliances
Published Date
2010Source
International journal of commerce and management
Volume:
20Issue:
1Pages:
8-25Decision-Making About the Use of Hormone Therapy Among Perimenopausal Women
Published Date
2010Source
British journal of health psychlogy
Volume:
16Issue:
0Pages:
231-251Environmental Proactivity and Performance
Published Date
2010Source
Advances in environmental accounting and management
Volume:
4Issue:
0Pages:
105-127Global Brands in America: How Consumer Ethnicity Mediates the Global Brand Effect
Published Date
2010Source
Journal of International Marketing
Volume:
18Issue:
3Pages:
81-106Neuroscience in Marketing Research
Published Date
2010Source
Marketing-journal of research and management
Volume:
6Issue:
1Pages:
7-17Psychological Capital and Authentic Leadership: Measurement Structure, Gender Comparison, and Cultural Extension
Published Date
2010Source
Asia-Pacific journal of business administration
Volume:
2Issue:
1Pages:
53-70Structural Equation Models are Modeling Tools with Many Ambiguities: Comments Acknowledging the Need for Caution and Humility in Their Use
Published Date
2010Source
Journal of Consumer Psychology
Volume:
20Issue:
2Pages:
208-214The Role of Emotional Wisdom in Salesperson?s Relationships with Colleagues and Customers
Published Date
2010Source
Psychology and Marketing
Volume:
27Issue:
11Pages:
1001-1031When Planning Is Not Enough: The Self-Regulatory Effect of Implementation Intentions on Changing Snacking Habits
Published Date
2010Source
Health psychology
Volume:
29Issue:
3Pages:
284-292Customer Coping in Response to Relationship Transgressions: An Attachment Theoretic Approach
Published Date
2009Source
Handbook of brand relationships
Volume:
0Issue:
0Pages:
0Facing Ethical Challenges in the Workplace: Conceptualizing and Measuring Professional Moral Courage
Published Date
2009Source
Journal of Business Ethics
Volume:
0Issue:
89Pages:
565-579Hierarchical Motive Structures and Their Role in Moral Choices
Published Date
2009Source
Journal of Business Ethics
Volume:
90Issue:
S4Pages:
461-486Love, Desire, and Identity: A Conditional Integration Theory of the Love of Things
Published Date
2009Source
Handbook of brand relationships
Volume:
0Issue:
0Pages:
0Self-conscious Emotions as Emotional Systems: The Role of Culture in Shame and Pride Systems,
Published Date
2009Source
Understanding culture: theory, research adn application
Volume:
0Issue:
0Pages:
393-409The Second Generation of the Laddering Methodology
Published Date
2015Source
Hershey, PA: IGI Global
Pages:
199-217Market Research Methodologies: Multi-method and Qualitative Approaches
Ghorbani, A. and Takhar, A.
Biomarketing: An Emerging Paradigm Linking Neuroscience, Endocrinology, and Genetics to Buyer-Seller Behavior
Published Date
2014Source
Routledge
Pages:
-Routledge Companion on the Future of Marketing.
L. Moutinho, E. Bigne, and A.K. Manral
Social influence and the self
Published Date
2012Source
Routledge
Pages:
pages 255-264The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio and Russell W. Belk
Exploring the minds of managers: Insights from three neuroscience studies
Published Date
2011Source
Oxford University Press
Pages:
13Handbook of Positive Organizational Scholarship
K.C. Cameron and G.M Spreitzer
Developing Profession Moral Courage: Leadership Lessons from Everyday Ethical Challenges in Today¿s Military
Published Date
2011Source
M.E.Sharpe
Pages:
11Moral Courage in Organizations: Doing the Right Think at Work
D.R. Comer and G. Vega
Reflections on a Scholarly Career: From Inside Out and Back Again
Published Date
2011Source
Emerald Group Publishing Limited
Pages:
40Review of Marketing Research
Naresh K. Malhotra
The evolution of marketing thought: From economic to social exchange and beyond
Published Date
2010Source
Sage
Pages:
21Basic Principles of Marketing Research
P. Maclaran, M. Saren, B. Stern, and M. Tadajewski
Wiley International Encyclopedia of Marketing, vol. 3, Consumer Behavior
Published Date
2011Source
Wiley