Richard Bagozzi

Richard Bagozzi

  • Dwight F. Benton Professor of Behavioral Science in Management
Education
  • MA University Of St. Thomas 2005
  • PhD Northwestern University 1976
  • MBA Wayne State University 1972
  • BSEE Kettering University 1970
  • MS University Of Colorado 1969

Contact Information

Phone
(734) 647-6435
Email
Room
R4366
Research

Honoris Causa, University Lausanne, Switzerland 2001

Honoris Causa, University of Antwerp, Belgium 2008

Honoris Causa, Norwegian School of Economics (NHH), Norway 2011

Senior Fulbright Hays Research Scholar, University of the Saarlandes, Germany 1981-1982

Distinzione onorifica di UFFICIALE dell’Ordine, “Al Merito della Repubblica Italiana” 1998 

Medal of Science, University of Bologna, Italy, 2013

Thomson Reuters recognition for ranking among the top 1% most cited researchers between 2002 and 2012.  http://sciencewatch.com/grr/presenting-highly-cited-researchers

Professor Bagozzi does basic research into human emotions, decision making, social identity, ethics, and action.  This work has been applied to the study of consumers, patients, doctors, salespersons, managers, military officers, and organizations.  He also does research into multivariate statistics and its relationship to measurement, construct validity, theory, hypotheses testing, and the philosophy of science. The methods he uses include experimentation, survey research, and qualitative research. Recently he has investigated biological bases of manager and consumer behavior by use of fMRI analyses to study neuroscience processes, genetic, and hormonal methods.

Brand love: development and validation of a practical scale

Authors
Bagozzi,R. P., Batra, R., and Ahuvia, A.
Published Date
2017

Source

Marketing Letters
Volume: 
28
Issue: 
1
Pages: 
1-14

Corporate socially responsible initiatives and their effects on consumption of green products.

Authors
Romani, S., Grappi, S., and Bagozzi, R.P.
Published Date
2016

Source

Journal of Business Ethics
Volume: 
135
Issue: 
2
Pages: 
253-264

Curtailing the harmful effects of workplace incivility: the role of structural demands and organization-provided resources

Authors
Sguera, F., Bagozzi, R.P., Huy, Q.N., Boss, R.W., and Boss, D.S.
Published Date
2016

Source

Journal of Vocational Behavior
Volume: 
95-96
Issue: 
5
Pages: 
115-127

Effects of Customer Participation in Corporate Social Responsibility Programs on the CSR-Brand Fit and Brand Loyalty

Authors
Cha, M-K, Yi, Y., and Bagozzi, R.P.
Published Date
2016

Source

Cornell Hospitality Quarterly
Volume: 
57
Issue: 
3
Pages: 
235-249

Predictors of medication adherence and persistence in medicaid enrollees with developmental disabilities and type 2 diabetes

Authors
Patel, I., Erickson, S.R., Caldwell, C.H., Woolford, S.J., Bagozzi, R.P., Chang, J., Balkrishnan, R.
Published Date
2016

Source

Research in Social and Administrative Pharmacy
Volume: 
12
Issue: 
4
Pages: 
592-603

Sales presentation anxiety, cortisol levels, self-reports, and gene-gene interactions

Authors
Verbeke, W., Bagozzi, R.P., Van den Berg, W., Worm, L., and Belschak, F.D.
Published Date
2016

Source

Journal of Marketing Behavior
Volume: 
2
Issue: 
2-3
Pages: 
225-252

Salesperson Self-regulation of Pride: Effects on Adaptability, effort, and Citizenship Behaviors between Independent-based and Interdependent-based Cultures

Authors
Bagozzi, R.P., Belschak, F., Verbeke, W., and Gavino, J.C.
Published Date
2016

Source

Spanish Journal of Marketing Research
Volume: 
20
Issue: 
1
Pages: 
1-17

The Bittersweet Experience of Being Envied in a Consumption Context

Authors
Romani, S., Grappi, S., and Bagozzi, R. P.
Published Date
2016

Source

European Journal of Marketing
Volume: 
50
Issue: 
7/8
Pages: 
1239-1262

The Role of Anticipated Emotions in Purchase Intentions

Authors
Bagozzi, R.P., Belanche, D., Casalo, L. V., and Flavian, C.
Published Date
2016

Source

Psychology and Marketing
Volume: 
33
Issue: 
8
Pages: 
629-645

The Role of Status and Leadership Style in Sales Contests: A Natural Field Experiment

Authors
Verbeke, W., Bagozzi, R.P., and Belschak, F. D.
Published Date
2016

Source

Journal of Business Research
Volume: 
69
Issue: 
10
Pages: 
225-252

Consumer responses to corporate offshoring practices

Authors
Grappi, S., Romani, S., and Bagozzi, R.P.
Published Date
2015

Source

Management Decision
Volume: 
53
Issue: 
3
Pages: 
698-712

Consumer Stakeholder Responses to Reshoring Strategies

Authors
Grappi, S., Romani, S., and Bagozzi, R.P.
Published Date
2015

Source

Journal of the Academy of Marketing Science; impact factor higher than most so-called A journals in marketing
Volume: 
43
Issue: 
4
Pages: 
453-471

Give me happiness or take away my pain: Explaining consumer responses to prescription drug advertising

Authors
Sumpradit, N., Bagozzi, R.P., and Ascione, F.J.
Published Date
2015

Source

Cogent Business and Management
Volume: 
2
Issue: 
?
Pages: 
1-27

Merely being with you increases my attention to luxury products: Using EEG to understand consumers

Authors
Pozharliev, R., Verbeke, W., van Strien, J.W., and Bagozzi, R.P.
Published Date
2015

Source

Journal of Marketing Research
Volume: 
52
Issue: 
4
Pages: 
546-558

Post-game Testosterone Levels of Individuals in Team-based Status Games Are Affected by Genetic Makeup, Gender, and Winning versus Losing

Authors
Verbeke, W., Belschak, F., Bagozzi, R.P., and DeRijke, Y.B.
Published Date
2015

Source

Journal of Neuroscience, Psychology, and Economics
Volume: 
8
Issue: 
3
Pages: 
135-159

Social and Emotional Influences in Family Decision Making by Use of the Key Informant Model

Authors
Xie, C. and Bagozzi, R.P.
Published Date
2015

Source

Marketing ZFP-Journal of Research and Management
Volume: 
37
Issue: 
3
Pages: 
113-159

The impact of reputation and identity congruence on employer brand attractiveness

Authors
Xie, C., Bagozzi, R.P., and Meland, K.V.
Published Date
2015

Source

Marketing Intelligence and Planning
Volume: 
33
Issue: 
2
Pages: 
124-146

The Revenge of the Consumer! How Brand Moral Violations Lead to Consumer Anti-brand Activism

Authors
Romani, S., Grappi, S., Zarantonello, L., and Bagozzi, R.P.
Published Date
2015

Source

Journal of Brand Management
Volume: 
22
Issue: 
8
Pages: 
658-672

The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions

Authors
C. Xie, R. P. Bagozzi, K. Gronhaug
Published Date
05/2015

Source

Journal of the Academy of Marketing Science
Volume: 
43
Issue: 
3
Pages: 
333-356

The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions

Authors
Xie, C., Bagozzi, R.P., and Gronhaug, K.
Published Date
2015

Source

Journal of the Academy of Marketing Science
Volume: 
43
Issue: 
3
Pages: 
333-356

"I am resting but rest less well with you" The moderating effect of anxious attachment style on alpha power during EEG resting state in a social context

Authors
Verbeke, W.J.M.I., Pozharliev, R., Van Strien, J.W., Belschak, F., and Bagozzi, R.P.
Published Date
2014

Source

Frontiers in Human Neuroscience
Volume: 
8
Issue: 
?
Pages: 
1-10

Comparisons of health care utilization outcomes in children with asthma enrolled in private insurance plans versus Medicaid

Authors
Chang, J., Freed, G.L., Prosser, L.A., Patel, I., Erickson, S.R., Bagozzi, R.P., and Balkrishnan, R.
Published Date
2014

Source

Journal of Pediatric Health Care
Volume: 
28
Issue: 
1
Pages: 
71-79

Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products

Authors
Atakan, S., Bagozzi, R.P., and Yoon, C.
Published Date
2014

Source

International Journal of Research in Marketing
Volume: 
31
Issue: 
4
Pages: 
395-408

Contribution behavior in virtual communities: Cognitive, emotional, and social influences

Authors
Tsai, E. H-T and Bagozzi, R.P.
Published Date
2014

Source

MIS Quarterly
Volume: 
38
Issue: 
1
Pages: 
143-163

Make it your own: How process valence and self-construal affect evaluation of self-made products

Authors
Atakan, S., Bagozzi, R.P., and Yoon, C.
Published Date
2014

Source

Psychology and Marketing
Volume: 
31
Issue: 
6
Pages: 
451-468

Polymorphisms of the OXTR gene expain why sales professionals love to help consumers

Authors
Verbeke, W.J.M.I., Bagozzi, R.P., van den Berg, W., and Lemmens, A.
Published Date
2014

Source

Frontiers in Behavioral Neuroscience
Volume: 
7
Issue: 
171
Pages: 
1-13

Psychometric vs C-OAR-SE measures of brand love

Authors
Ahuvia, A., Bagozzi, R.P., and Batra, R.
Published Date
2014

Source

Marketing Letters
Volume: 
25
Issue: 
2
Pages: 
235-243

Salespersons as internal knowledge brokers and new product selling: Uncovering a link to genetic makeup

Authors
van den Berg, W., Verbeke, W.J.M.J., Bagozzi, R.P., Worm, L., de Jong, A., and Nijssen, E.
Published Date
2014

Source

Journal of Product Innovation Management
Volume: 
31
Issue: 
4
Pages: 
695-709

Self-regulation: The moral muscle in online ethical consumerism

Authors
Sekerka, L.E., McCabe, D.B., and Bagozzi, R.P.
Published Date
2014

Source

Journal of Marketing Development and Competitiveness
Volume: 
8
Issue: 
1
Pages: 
9-20

The role of attachment styles in regulating the effects of dopamine on the behavior of salespersons

Authors
Verbeke, W., Bagozzi, R.P., van den Berg, W.
Published Date
2014

Source

Frontiers in Human Neuroscience
Volume: 
8
Issue: 
32
Pages: 
1-13

The role of moral emotions and consumer values and traits in the decision to support non-profits

Authors
Xie, C. and Bagozzi, R.P.
Published Date
2014

Source

Journal of Nonprofit & Public Sector Marketing
Volume: 
26
Issue: 
?
Pages: 
290-311

The role of signaling identity in the adoption of personal technologies

Authors
Arbore, A., Soscia, I., and Bagozzi, R.P.
Published Date
2014

Source

Journal of the AIS
Volume: 
15
Issue: 
2
Pages: 
86-110

Associations Between Physical Financial Incentives and the Prescribing of Anti-asthmatic Medications in Children in US Outpatient Settings

Authors
Chang, J, G. Freed, L.A. Prosser, I. Pate, S. Erickson, R.P. Bagozzi, and F. Balkrishnan
Published Date
2013

Source

Journal of Child Health Care
Volume: 
17
Issue: 
?
Pages: 
125-137

Brand Community Membership and the Construction of Meaning

Authors
Morandin, G., R.P. Bagozzi, and M. Bergami
Published Date
2013

Source

Scandinavian Journal of Management
Volume: 
29
Issue: 
2
Pages: 
173-183

Cognitive, Emotional, and Sociocultural Processes in Consumption

Authors
Xie, C., R.P. Bagozzi, and J. Østli
Published Date
2013

Source

Psychology and Marketing
Volume: 
41
Issue: 
?
Pages: 
12-25

Consumer Response to Corporate Irresponsible Behavior: The Role of Moral Emotions and Virtues

Authors
Grappi, S., S. Romani, and R.P. Bagozzi
Published Date
2013

Source

Journal of Business Research
Volume: 
66
Issue: 
?
Pages: 
1814-1821

Emerging Materialism in China: Qualitative and Quantitative Insights

Authors
Xie, C., R.P. Bagozzi, and Z. Yang
Published Date
2013

Source

Journal of International Consumer Marketing
Volume: 
25
Issue: 
?
Pages: 
127-151

Explaining consumer reactions to corporate social responsibility: the role of gratitude and altruistic values

Authors
Romani, S., Grappi, S., and Bagozzi, R.P.
Published Date
2013

Source

Journal of Business Ethics
Volume: 
114
Issue: 
?
Pages: 
193-206

My Anger is your Gain, My Contempt your Loss: Explaining Consumer Response to Corporate Wrongdoing

Authors
Romani, S., S. Grappi, and R.P. Bagozzi
Published Date
2013

Source

Psychology and Marketing
Volume: 
30
Issue: 
12
Pages: 
1029-1042

Polymorphisms of the OXTR Gene Explain Why Sales Professionals Love to Help Customers

Authors
Verbeke, W.J.M.I., Bagozzi, R.P., van den Berg, W. and Lemmens, A.
Published Date
2013

Source

Frontiers in Behavioral Neuroscience
Volume: 
7
Issue: 
?
Pages: 
1-13

The Effects of Company Offshoring Strategies on Consumer Responses,

Authors
Grappi, S., S. Romani, and R.P. Bagozzi
Published Date
2013

Source

Journal of the Academy of Marketing Science
Volume: 
41
Issue: 
?
Pages: 
683-704

The Role of Moral Values in Instigating Morally Responsible Decisions

Authors
Bagozzi, R.P., L.E. Sekerka, V. Hill, and F. Sguera
Published Date
2013

Source

Journal of Applied Behavioral Science
Volume: 
49
Issue: 
?
Pages: 
69-94

Theory of Mind and Empathic Explanations of Machiavellianism: A Neuroscience Perspective

Authors
Bagozzi, R.P., W.J.M.I. Verbeke, R.C. Dietvorst, F.D. Belschak, W.E. van den Berg, and W.J.R. Rietdijk
Published Date
2013

Source

Journal of Management
Volume: 
39
Issue: 
?
Pages: 
1760-1798

Alternative approaches for thinking about and modeling consumer decision in relationships

Authors
Richard Bagozzi
Published Date
2012

Source

Journal of Consumer Psychology
Volume: 
22
Issue: 
3
Pages: 
315-319

Brand Love

Authors
Richard Bagozzi
Published Date
2012

Source

Journal of Marketing
Volume: 
76
Issue: 
2
Pages: 
1-16

Comparative performance of comorbity indices in predicting health care-related behaviors and outcomes among medicaid enrollees with type 2 diabetes

Authors
Richard Bagozzi
Published Date
2012

Source

Population Health Management
Volume: 
15
Issue: 
4
Pages: 
220-229

Consumer response to corporate irresponsible behavior: the role of moral emotions and virtues

Authors
Richard Bagozzi
Published Date
2012

Source

Journal of Business Ethics
Volume: 
0
Issue: 
0
Pages: 
0

Customer-Organizational Relationships: Development and Test of a Theory of Extended Identities

Authors
Richard Bagozzi
Published Date
2012

Source

Journal of Applied Psychology
Volume: 
97
Issue: 
1
Pages: 
63-76

Exploring the Minds of Managers: Insights from Three Neuroscience Studies

Authors
Richard Bagozzi
Published Date
2012

Source

the oxford handbook of positive organizational scholarship
Volume: 
0
Issue: 
0
Pages: 
138-151

fMRI activities in the emotional cerebellum: a preference for positive and negative stimuli

Authors
Richard Bagozzi
Published Date
2012

Source

The Cerebellum
Volume: 
11
Pages: 
233-245

Genetic and neurological foundations of customer orientation: field and experimental evidence

Authors
Richard Bagozzi
Published Date
2012

Source

Journal of the Academy of Marketing Science
Volume: 
40
Issue: 
0
Pages: 
639-658

Reflections on a Scholarly Career: From Inside Out and Back Again

Authors
Richard Bagozzi
Published Date
2012

Source

revies of marketing research: special issue-marketing legends
Volume: 
8
Issue: 
0
Pages: 
1-41

Social foundations of emotions in family consumption decision making

Authors
Richard Bagozzi
Published Date
2012

Source

Social Influence
Volume: 
7
Issue: 
3
Pages: 
229-250

Social Influence in Newly Formed Groups: The Roles of Personal and Social Intentions, Group Norms, and Social Identity

Authors
Richard Bagozzi
Published Date
2012

Source

personality and individual differences
Volume: 
52
Issue: 
3
Pages: 
255-260

Specification, Evaluation, and Interpretation of Structural Equation Models

Authors
Richard Bagozzi
Published Date
2012

Source

Journal of the Academy of Marketing Science
Volume: 
40
Issue: 
1
Pages: 
8-34

Alternative Perspectives in Philosophy of Mind and Their Relationship to Structural Equation Models in Psychology

Authors
Richard Bagozzi
Published Date
2011

Source

Psychological inquiry
Volume: 
22
Issue: 
2
Pages: 
88-99

Comparative Performance of Comorbidity Indices in Discriminating Health-related Behaviors and Outcomes

Authors
Richard Bagozzi
Published Date
2011

Source

Health outcomes research in medicine
Volume: 
2
Issue: 
2
Pages: 
91-104

Comparative Performance of Comorbidity Indices in Discriminating Health-related Behaviors and Outcomes

Authors
Richard Bagozzi
Published Date
2011

Source

Health outcomes research in medicine
Volume: 
2
Issue: 
2
Pages: 
91-104

Emotions as Antecedents of Participant Sport Consumption Decisions: A Model Integrating Emotive, Self-Based, and Utilitarian Evaluations

Authors
Richard Bagozzi
Published Date
2011

Source

Journal of sport management
Volume: 
7
Issue: 
4
Pages: 
314-325

Examining Determinants of Self Management Behaviors in Patients with Diabetes: An Application of the Theoretical Model of Effortful Decision Making and Enactment

Authors
Richard Bagozzi
Published Date
2011

Source

Patient education and counseling
Volume: 
85
Issue: 
2
Pages: 
148-153

Gaining Access to Intrafirm Knowledge: An Internal Market Perspective on Knowledge Sharing

Authors
Richard Bagozzi
Published Date
2011

Source

Human performance
Volume: 
24
Issue: 
3
Pages: 
205-230

Measurement and Meaning in Information Systems and Organizational Research: Methodological and Philosophical Foundations

Authors
Richard Bagozzi
Published Date
2011

Source

MIS Quarterly
Volume: 
35
Issue: 
2
Pages: 
261-292

On the Dimensionality and Construct Validity of the Affect Intensity Measure

Authors
Richard Bagozzi
Published Date
2011

Source

TPM-testing psychometrics, methodology in applied psychology
Volume: 
18
Issue: 
3
Pages: 
3-18

The Making of a Machiavellian Brain: A Structural MRI Analysis

Authors
Richard Bagozzi
Published Date
2011

Source

Journal of neuroscience, psychology and economics
Volume: 
4
Issue: 
4
Pages: 
205-216

A Sales Force Specific-Theory-of-Mind Scale: Tests of Its Validity by Classical Method and Functional Magnetic Resonance Imaging--Reprinted in French in Recherche et Applications en Marketing (Journal of the French Marketing Association)

Authors
Richard Bagozzi
Published Date
2010

Source

Journal of French Marketing
Volume: 
0
Issue: 
0
Pages: 
0

A Simple and Promising Tool to Improve Self-Monitoring of Blood Glucose in Patients with Diabetes

Authors
Richard Bagozzi
Published Date
2010

Source

Diabetes research and clinical practice
Volume: 
3
Issue: 
1
Pages: 
83-88

Communication, Utilization, and Performance in International Strategic Alliances

Authors
Richard Bagozzi
Published Date
2010

Source

International journal of commerce and management
Volume: 
20
Issue: 
1
Pages: 
8-25

Decision-Making About the Use of Hormone Therapy Among Perimenopausal Women

Authors
Richard Bagozzi
Published Date
2010

Source

British journal of health psychlogy
Volume: 
16
Issue: 
0
Pages: 
231-251

Environmental Proactivity and Performance

Authors
Richard Bagozzi
Published Date
2010

Source

Advances in environmental accounting and management
Volume: 
4
Issue: 
0
Pages: 
105-127

Global Brands in America: How Consumer Ethnicity Mediates the Global Brand Effect

Authors
Richard Bagozzi
Published Date
2010

Source

Journal of International Marketing
Volume: 
18
Issue: 
3
Pages: 
81-106

Neuroscience in Marketing Research

Authors
Richard Bagozzi
Published Date
2010

Source

Marketing-journal of research and management
Volume: 
6
Issue: 
1
Pages: 
7-17

Psychological Capital and Authentic Leadership: Measurement Structure, Gender Comparison, and Cultural Extension

Authors
Richard Bagozzi
Published Date
2010

Source

Asia-Pacific journal of business administration
Volume: 
2
Issue: 
1
Pages: 
53-70

Structural Equation Models are Modeling Tools with Many Ambiguities: Comments Acknowledging the Need for Caution and Humility in Their Use

Authors
Richard Bagozzi
Published Date
2010

Source

Journal of Consumer Psychology
Volume: 
20
Issue: 
2
Pages: 
208-214

The Role of Emotional Wisdom in Salesperson?s Relationships with Colleagues and Customers

Authors
Richard Bagozzi
Published Date
2010

Source

Psychology and Marketing
Volume: 
27
Issue: 
11
Pages: 
1001-1031

When Planning Is Not Enough: The Self-Regulatory Effect of Implementation Intentions on Changing Snacking Habits

Authors
Richard Bagozzi
Published Date
2010

Source

Health psychology
Volume: 
29
Issue: 
3
Pages: 
284-292

Customer Coping in Response to Relationship Transgressions: An Attachment Theoretic Approach

Authors
Richard Bagozzi
Published Date
2009

Source

Handbook of brand relationships
Volume: 
0
Issue: 
0
Pages: 
0

Facing Ethical Challenges in the Workplace: Conceptualizing and Measuring Professional Moral Courage

Authors
Richard Bagozzi
Published Date
2009

Source

Journal of Business Ethics
Volume: 
0
Issue: 
89
Pages: 
565-579

Hierarchical Motive Structures and Their Role in Moral Choices

Authors
Richard Bagozzi
Published Date
2009

Source

Journal of Business Ethics
Volume: 
90
Issue: 
S4
Pages: 
461-486

Love, Desire, and Identity: A Conditional Integration Theory of the Love of Things

Authors
Richard Bagozzi
Published Date
2009

Source

Handbook of brand relationships
Volume: 
0
Issue: 
0
Pages: 
0

Self-conscious Emotions as Emotional Systems: The Role of Culture in Shame and Pride Systems,

Authors
Richard Bagozzi
Published Date
2009

Source

Understanding culture: theory, research adn application
Volume: 
0
Issue: 
0
Pages: 
393-409

The Second Generation of the Laddering Methodology

Authors
Morandin, G., Bergami, M., and Bagozzi, R.P.
Published Date
2015

Source

Hershey, PA: IGI Global
Pages: 
199-217
Market Research Methodologies: Multi-method and Qualitative Approaches
Ghorbani, A. and Takhar, A.

Biomarketing: An Emerging Paradigm Linking Neuroscience, Endocrinology, and Genetics to Buyer-Seller Behavior

Authors
Bagozzi, R.P., & Verbeke, W
Published Date
2014

Source

Routledge
Pages: 
-
Routledge Companion on the Future of Marketing.
L. Moutinho, E. Bigne, and A.K. Manral

Social influence and the self

Authors
Richard Bagozzi
Published Date
2012

Source

Routledge
Pages: 
pages 255-264
The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio and Russell W. Belk

Exploring the minds of managers: Insights from three neuroscience studies

Authors
Bagozzi, R.P. & W.J.M.I. Verbeke
Published Date
2011

Source

Oxford University Press
Pages: 
13
Handbook of Positive Organizational Scholarship
K.C. Cameron and G.M Spreitzer

Developing Profession Moral Courage: Leadership Lessons from Everyday Ethical Challenges in Today¿s Military

Authors
Sekerka, L.E., J.D. McCarthy, and R.P. Bagozzi
Published Date
2011

Source

M.E.Sharpe
Pages: 
11
Moral Courage in Organizations: Doing the Right Think at Work
D.R. Comer and G. Vega

Reflections on a Scholarly Career: From Inside Out and Back Again

Authors
Richard Bagozzi
Published Date
2011

Source

Emerald Group Publishing Limited
Pages: 
40
Review of Marketing Research
Naresh K. Malhotra

The evolution of marketing thought: From economic to social exchange and beyond

Authors
Richard Bagozzi
Published Date
2010

Source

Sage
Pages: 
21
Basic Principles of Marketing Research
P. Maclaran, M. Saren, B. Stern, and M. Tadajewski

Wiley International Encyclopedia of Marketing, vol. 3, Consumer Behavior

Authors
Richard Bagozzi and Ayally Ruvio
Published Date
2011

Source

Wiley

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