3M Health Care

St. Paul, MN

Project Goal

Suggest a marketing plan and business model for bringing digital health products to a new business setting

Faculty Advisors

Professor of Marketing

Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw...

Jim Price

Adjunct Lecturer of Entrepreneurial Studies

Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...

MAP Type

Full-Time MBA MAP

Industry

Healthcare

Function

Marketing/Sales

Region

United States: Midwest

Class Year

2015

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