Anocha Aribarg

Anocha Aribarg

  • Michael R. and Mary Kay Hallman Fellow
  • Associate Professor of Marketing
Education
  • PhD University Of Wisconsin 2004
  • MBA University Of Wisconsin 1998
  • BS Chulalongkorn University 1994

Contact Information

Phone
(734) 763-0599
Email
Room
R5478
Research

Prof. Aribarg's interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw unique insights that help solve current marketing problems. In her research, she attempts to understand the processes underlying how consumers make both individual and joint choice decisions, evaluate their consumption experiences and respond to firms' product offerings and advertising. To understand such processes, she uses a combination of conjoint choice experiments, physiological measures (e.g., eye tracking, skin conductance), and observational data. She has published in the premier journals in marketing and has collaborated with both academics and practitioners. Prof. Aribarg teaches Marketing Research and Analytics class at both the undergraduate and graduate levels.

Tipping the Scales: The Role of Discriminability in Conjoint Analysis

Authors
Aribarg, Anocha, Katherine Burson and Rick Larrick
Published Date
04/2017

Source

Journal of Marketing Research
Volume: 
54
Issue: 
2
Pages: 
279-292

The Role of Network Embeddedness in Film Success

Authors
Packard, Grant, Aribarg, Anorcha, Eliashberg, Jehoshua and Foutz, Natasha Zhang
Published Date
06/2016

Source

International Journal of Research in Marketing
Volume: 
33
Issue: 
2
Pages: 
328-342

Private Label Imitation of a National Brand: Implications for Consumer Choice and Law

Authors
Aribarg, Anocha, Arora, Neeraj, Henderson, Ty and Kim, Joungju
Published Date
12/2014

Source

Journal of Marketing Research
Volume: 
51
Issue: 
6
Pages: 
657-675

Modeling Choice Interdependence in a Social Network

Authors
Wang, Jing, Aribarg, Anocha and Atchade, Yves F.
Published Date
12/2013

Source

Marketing Science
Volume: 
32
Issue: 
6
Pages: 
977-997

Predicting Joint Choice Using Individual Data

Authors
Anocha Aribarg, Neeraj Arora, Moon Young Kang
Published Date
2010

Source

Marketing Science
Volume: 
29
Issue: 
1
Pages: 
139-157

Raising the BAR: Bias Adjustment of Recognition Tests in Advertising

Authors
Anocha Aribarg, Michel Wedel, Rik Pieters
Published Date
2010

Source

Journal of Marketing Research
Volume: 
47
Issue: 
June
Pages: 
387-400

Category-based Screening in Choice of Complementary Products

Authors
Anocha Aribarg, Natasha Zhang Foutz
Published Date
2009

Source

Journal of Marketing Research
Volume: 
46
Issue: 
August
Pages: 
518-530
Ross Thought In Action
Michigan Ross research shows new fuel economy stickers on cars may be accurate but confusing.

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