amaWaterways

Calabasas, CA
Project Goal

Analyze existing loyalty program and retention strategies and provide recommendations on future strategies

Faculty Advisors
Brian Talbot
Brian Talbot
Professor Emeritus of Business Administration
Professor Emeritus of Operations and Management Science
Brian Talbot's current research focuses on the development of heuristic and optimal solution procedures for production and manpower planning, vehicle...
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MAP Type
Executive MBA MAP
Industry
Other
Function
Marketing/Sales
Region
United States: West
Class Year
2019
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