amaWaterways

Calabasas, CA
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Project Goal

Analyze existing loyalty program and retention strategies and provide recommendations on future strategies

Faculty Advisors

Brian Talbot
  • Professor Emeritus of Business Administration
  • Professor Emeritus of Operations and Management Science
Brian Talbot's current research focuses on the development of heuristic and optimal solution procedures for production and manpower planning, vehicle...
MAP Type
ExecMAP
Industry
Class Year
2019

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