Amazon (Business Services, Amazon Business Marketplace)

Seattle, WA
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Project Goal
Conduct research and a detailed analysis of the top two categories within the B2B services sector and provide specific recommendations on how Amazon Business can succeed in these categories.

Faculty Advisors

Anocha Aribarg
  • Associate Professor of Marketing
Prof. Aribarg's interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw...
Michael Jensen
  • Professor of Strategy
My research focuses on the role of social structures in markets. I view markets as social structures that encompass social networks and cognitive...

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