Boston Whaler - A Division of the Brunswick Corporation

Central Florida

Project Goal

Devise a brand position strategy that appeals to multiple age groups and customer segments.

Faculty Advisors

Lecturer of Marketing

Chantel Lenard is an internationally experienced marketing executive who joined the faculty of University of Michigan's Ross School of Business in...

Lynda Oswald

Louis and Myrtle Moskowitz Research Professor of Business and Law

Lynda J. Oswald is the Louis and Myrtle Moskowitz Research Professor of Business and Law at the Stephen M. Ross School of Business at the University...

MAP Type

Full-Time MBA MAP

Industry

Consumer Packaged Goods

Function

Marketing/Sales

Region

United States: South

Class Year

2018

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