Brown-Forman
Louisville, KY, USA
Project Goal
Develop full market assessment of Gen Z, low-alcohol consumers and market entry recommendations for an existing alcohol brand
Faculty Advisors
More MAP Successes
Des Moines, IA;New York City, NY;San Francisco, CA;Chicago, IL;Los Angeles, CA
Outline a redesign of a company unit.
Chicago, IL; San Francisco, CA; Austin, TX
Outline strategic business plan for how Hyatt can engage in a sharing economy
Traverse City, MI
Formulate a plan to build a local utility-scale solar project with strong community benefits going to those that need them most.