Bushu Pharmaceuticals Ltd./Baring Private Equity Asia

Japan
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Project Goal
Craft a market-entry strategy for Bushu focused on how to launch their business in the U.S.

Faculty Advisors

Thomas Buchmueller
  • Senior Associate Dean for Faculty & Research
  • Waldo O. Hildebrand Professor of Risk Management and Insurance
  • Professor of Business Economics and Public Policy
Tom Buchmueller is a health economist who is an expert on the economics of health insurance and related public policies. He has done extensive...
James Westphal
  • Harvey C. Fruehauf Professor of Business Administration
  • Professor of Strategy
  • Co-Director of ICOS
Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...
Industry
Region
Class Year
2017

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