Butterball Farms

Grand Rapids, MI
Share
Project Goal

Develop a marketing plan to position Butterball Farms as the leader in customized flavor solutions.

Faculty Advisors

Greg Lewis
  • LEO Intermittment Lecturer
Greg Lewis is a Lecturer in Business Administration at the Ross School of Business. He currently teaches Strategy 609: Healthcare Strategy, MBA MAP...

More MAP Successes

Detroit, MI
Create a marketing and media outlet plan to promote youth and community development through cultural traditions, arts and education.
Detroit, MI

Analyze student perception of Quicken Loans as an employer and recommend brand positioning for undergraduate students.

Detroit, MI

Design and develop a retail repositioning strategy that will be used to assist a wide variety of developers working to curate a successful mix of retail based on current consumer preferences and...