Caterpillar

Deerfield, IL
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Project Goal
Develop a 3-5 year strategic marketing plan for electrified construction equipment aligned to customer adoption.

Faculty Advisors

John Branch
  • Clinical Associate Professor of Business Administration, Co-Director of Yaffe Digital Media Initiative, Ross School of Business
  • Faculty Associate, Center for Russian, East European, & Eurasian Studies
  • Research Fellow, William Davison Institute
John Branch currently teaches a variety of marketing and international business courses at the undergraduate, MBA, and executive levels at the...

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