John Branch

John Branch

  • Academic Director of Part-Time MBA Programs and Clinical Assistant Professor of Business Administration, Ross School of Business
  • Faculty Associate, Center for Russian, East European, & Eurasian Studies
Education
  • EdD University Of Michigan Dearborn 2017
  • PhD University Of Cambridge 2004
  • MA Washington University In St. Louis 2003
  • MBA University Of New Brunswick 1993
  • BESc University Of Western Ontario 1990

Contact Information

Phone
(734) 647-5301
Email
Room
R5475
Research

Professor Branch currently teaches a variety of marketing and international business courses at the undergraduate, M.B.A., and executive levels, and serves as the Academic Director of the School’s part-time MBA programs. For two years (2007-2008), he also acted as the Director of Educational Outreach at the University’s William Davidson Institute, which focuses on emerging and transitional economies; he was responsible for the development and dissemination of pedagogical materials. He is also associated with the University’s Center for Russian, East European, & Eurasian Studies.

Prior to joining Ross, Professor Branch was on the faculty of the John M. Olin School of Business at Washington University in Saint Louis (U.S.A.) for five years. He began his academic career in 1993, however, as an Assistant Professor of Marketing at École Supérieure de Commerce de Rennes in France. Since then, he has also served as an adjunct or visiting professor at more than 40 business schools throughout world, including the Rotterdam School of Management (Netherlands), ESAN (Peru), Stockholm School of Economics in Riga (Latvia), and the Sasin Graduate Institute of Administration (Thailand). He was also a visiting scholar at Queen Elizabeth House of the University of Oxford (England) and at the J. L. Kellogg Graduate School of Management of Northwestern University (U.S.A.).

Executive Leadership

Professor Branch has been involved in a variety of European Union and other government-funded development projects, most notably in the republics of the former U.S.S.R., including Kyrghyzstan, Ukraine, and Uzbekistan, and in those of Eastern and Central Europe. He has also conducted management training in, and consulted to, numerous international companies, including British American Tobacco, Anheuser-Busch, British Telecom, Cargill, Mercedes Benz, Oracle, DELL, Coca-Cola, Michelin, Ericsson, and Nestlé.
 

Featured Books

Globalisation of Higher Education: Political, Institutional, Cultural, & Personal Perspectives

Globalisation of Higher Education: Political, Institutional, Cultural, & Personal Perspectives
John Branch, Anne Horsted, Claus Nygaard

This book is a must read for anyone who seeks to understand the profound impact of higher education will have on the future of the global economy, on our emerging "global culture," and as the increasingly interdependent steward of our world's most valuable asset, global human capital.

 ...

Innovative Teaching and Learning in Higher Education

Innovative Teaching and Learning in Higher Education
John Branch, Sarah Hayes, Anne Horsted, Claus Nygaard

This latest volume in the Learning in Higher Education series, ...

Assessing Learning in Higher Education

Assessing Learning in Higher Education
John Branch, Paul Bartholomew, Claus Nygaard

Assessing Learning in Higher Education addresses what is probably the most time-consuming part of the work of staff in higher education, and something to the complexity of which many of the recent developments in higher education have added. Getting assessment ‘right’– that is, designing and implementing appropriate models and methods, can determine the future lives and careers of students. But, as Professor Phil Race comments in his excellent...

Case-based Learning in Higher Education

Case-based Learning in Higher Education
John Branch, Paul Bartholomew, Claus Nygaard

Case-based learning has become a common instructional method across higher education and is likely to be encountered in all disciplines. Its essence is a focus on real situations which require diagnosis and treatment. In Case-based Learning in Higher Education it is explored by the Editors and contributors within the three separate but interrelated themes of concepts, theories and outcomes. ...

Learning in Higher Education - Contemporary Standpoints

Learning in Higher Education - Contemporary Standpoints
Claus Nygaard, John Branch, Clive Holtham

The authors know from practice that students today are in many ways different from students in the past. Some may say they have a shorter attention span. Others may say they are more focused. Some may argue that they waste their time on the Internet during lectures. Others may argue that, as digital natives, they are using the technology in ways we have not experienced before. Such arguments will continue to thrive in the university sector as it tries to develop...

Technology-Enhanced Learning In Higher Education

John Branch, Paul Bartholomew, Claus Nygaard

Teaching and Learning Innovations in Higher Education

Authors
Nygaard, Claus; John Branch; Sarah Hayes; & Anne Horsted
Published Date
2017

Source

Libri Publishing

Assessing Learning in Higher Education

Authors
Nygaard, C.; Branch, J. & Bartholomew
Published Date
2016

Source

Oxford, England: Libri
9781909818811

Technology-Enhanced Learning in Higher Education

Authors
Nygaard, C.; Branch, J. & Bartholomew, P.
Published Date
2015

Source

Oxford, England: Libri
9781907471613

Student Development at the Stockholm School of Economics

Authors
Pauna, D. & Branch, J.
Published Date
2016

Source

Oxford, England: Libri
Pages: 
39-58
Assessing Learning in Higher Education
Nygaard, C.; Branch J. & Bartholomew, P.

Introduction

Authors
Bartholomew, P.; Branch, J. Nygaard, C.
Published Date
2016

Source

Oxford, England: Libri
Pages: 
1-10
Assessing Learning in Higher Education
Nygaard, C.; Branch, J. & Bartholomew, P.

Introducing Technology-Enhanced Learning

Authors
Nygaard, C.; Branch, J. & Bartholomew, P.
Published Date
2015

Source

Oxford, England: Libri
Pages: 
1-16
Technology-Enhanced Learning in Higher Education
Nygaard, C.; Branch, J. & Bartholomew, P.
Authors
Branch, J.
Published Date
01/2016

Source

International Journal of Management Research and Business Strategy
Volume: 
5
Issue: 
1
Pages: 
1-9
Authors
Branch, J. & Rocchi, F.
Published Date
2015

Source

Philosophy of Management
Volume: 
14
Issue: 
2
Pages: 
111-133
Authors
Branch, J. & Rocchi, F.
Published Date
2015

Source

International Journal of Management Concepts and Philosophy
Volume: 
9
Issue: 
1
Pages: 
20-39
Authors
Crawford, B. & Branch, J.
Published Date
2015

Source

Journal of Organizational Ethnography
Volume: 
4
Issue: 
1
Pages: 
98-116
Ross Thought In Action
Professors John Branch and Marcus Collins show that in the era of social media and digital campaigns, marketing is still about people and their networks.

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