John Branch currently teaches a variety of marketing and international business courses at the undergraduate, MBA, and executive levels at the Stephen M. Ross School of Business at the University of Michigan (USA), and serves as Co-Director of the Yaffe Digital Media Initiative. Previously, he was Academic Director of the School’s weekend and evening MBA programmes; earlier, he was also Director of Educational Outreach at the University’s William Davidson Institute. John also holds an appointment at the University’s Center for Russian, East European, & Eurasian Studies.

Prior to joining Michigan Ross, John was on the faculty of the Olin Business School at Washington University in Saint Louis (USA) for five years. He began his academic career in 1993, however, as an Assistant Professor of Marketing at École Supérieure de Commerce de Rennes in France. Since then, he has also served as an adjunct or visiting professor at more than 40 business schools throughout world, including the Zagreb School of Economics and Management (Croatia), ESAN (Peru), and the Sasin Graduate Institute of Administration (Thailand). He is currently an Associate Fellow at Homerton College, University of Cambridge (England), and was a visiting scholar at Queen Elizabeth House of the University of Oxford (England), Wolfson College of the University of Cambridge, and the J. L. Kellogg Graduate School of Management of Northwestern University (USA).

John has been involved in a variety of European Union and other government-funded development projects, most notably in the republics of the former USSR, including Kyrghyzstan, Ukraine, and Uzbekistan, and in those of Eastern and Central Europe. He has also conducted management training and consulting in numerous international companies, including Anheuser-Busch, British Telecom, Cargill, Mercedes Benz, Oracle, Coca-Cola, Michelin, Ericsson, and Nestlé.

John is originally from Canada. He holds a Bachelor of Engineering Science in electronics from the University of Western Ontario (Canada), a Master of Business Administration from the University of New Brunswick (Canada), a Master of Arts in education from Washington University in Saint Louis (USA), a Doctor of Philosophy in marketing from the University of Cambridge (England), a Doctor of Education from the University of Michigan (USA), and a Doctor of Professional Studies from Middlesex University (England).