John Branch

John Branch

  • Clinical Assistant Professor of Business Administration, Co-Director of Yaffe Digital Media Initiative, Ross School of Business
  • Faculty Associate, Center for Russian, East European, & Eurasian Studies
Education
  • EdD University of Michigan Dearborn 2017
  • PhD University of Cambridge 2004
  • MA Washington University in St. Louis 2003
  • MBA University of New Brunswick 1993
  • BESc University of Western Ontario 1990

Contact Information

Phone
(734) 647-5301
Email
Room
R5475
Research

Professor Branch currently teaches a variety of marketing and international business courses at the undergraduate, M.B.A., and executive levels. He is also associated with the University’s Center for Russian, East European, & Eurasian Studies.

Prior to joining Ross, Professor Branch was on the faculty of the John M. Olin School of Business at Washington University in Saint Louis (U.S.A.) for five years. He began his academic career in 1993, however, as an Assistant Professor of Marketing at École Supérieure de Commerce de Rennes in France. Since then, he has also served as an adjunct or visiting professor at more than 40 business schools throughout world, including the Rotterdam School of Management (Netherlands), ESAN (Peru), Stockholm School of Economics in Riga (Latvia), and the Sasin Graduate Institute of Administration (Thailand). He has also been a visiting scholar at Wolfson College of the Unviersity of Cambridge (England), Queen Elizabeth House of the University of Oxford (England), and the J. L. Kellogg Graduate School of Management of Northwestern University (U.S.A.).

Executive Leadership

Professor Branch has been involved in a variety of European Union and other government-funded development projects, most notably in the republics of the former U.S.S.R., including Kyrghyzstan, Ukraine, and Uzbekistan, and in those of Eastern and Central Europe. He has also conducted management training in, and consulted to, numerous international companies, including British American Tobacco, Anheuser-Busch, British Telecom, Cargill, Mercedes Benz, Oracle, DELL, Coca-Cola, Michelin, Ericsson, and Nestlé.
 

Featured Books

Globalisation of Higher Education: Political, Institutional, Cultural, & Personal Perspectives

Globalisation of Higher Education: Political, Institutional, Cultural, & Personal Perspectives
John Branch, Anne Horsted, Claus Nygaard

This book is a must read for anyone who seeks to understand the profound impact of higher education will have on the future of the global economy, on our emerging "global culture," and as the increasingly interdependent steward of our world's most valuable asset, global human capital.

 ...

Innovative Teaching and Learning in Higher Education

Innovative Teaching and Learning in Higher Education
John Branch, Sarah Hayes, Anne Horsted, Claus Nygaard

This latest volume in the Learning in Higher Education series, ...

Assessing Learning in Higher Education

Assessing Learning in Higher Education
John Branch, Paul Bartholomew, Claus Nygaard

Assessing Learning in Higher Education addresses what is probably the most time-consuming part of the work of staff in higher education, and something to the complexity of which many of the recent developments in higher education have added. Getting assessment ‘right’– that is, designing and implementing appropriate models and methods, can determine the future lives and careers of students. But, as Professor Phil Race comments in his excellent...

Case-based Learning in Higher Education

Case-based Learning in Higher Education
John Branch, Paul Bartholomew, Claus Nygaard

Case-based learning has become a common instructional method across higher education and is likely to be encountered in all disciplines. Its essence is a focus on real situations which require diagnosis and treatment. In Case-based Learning in Higher Education it is explored by the Editors and contributors within the three separate but interrelated themes of concepts, theories and outcomes. ...

Contemporary Issues in Digital Marketing

Contemporary Issues in Digital Marketing
John Branch, Marcus Collins & Eldad Sotnick-Yogev

   For this anthology, the theme was digital marketing. As the call for chapter proposals made plain, we now live in the digital age. Indeed, there are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects - cuddly toys, cars, even kettles - have created an "internet of things." 

    It is no surprise, therefore, that companies are eager...

Learning in Higher Education - Contemporary Standpoints

Learning in Higher Education - Contemporary Standpoints
Claus Nygaard, John Branch, Clive Holtham

The authors know from practice that students today are in many ways different from students in the past. Some may say they have a shorter attention span. Others may say they are more focused. Some may argue that they waste their time on the Internet during lectures. Others may argue that, as digital natives, they are using the technology in ways we have not experienced before. Such arguments will continue to thrive in the university sector as it tries to develop...

Teaching and Learning Entrepreneurship in Higher Education

Teaching and Learning Entrepreneurship in Higher Education
John Branch, Anne Horsted, Claus Nygaard

For many years, it has been the general view that entrepreneurs are simply born that way – that entrepreneurship is innate and therefore cannot be taught (or learned), and is therefore a...

Technology-Enhanced Learning In Higher Education

John Branch, Paul Bartholomew, Claus Nygaard

Leadership in Management Education: Challenges and Prescriptions

Authors
Branch, J.
Published Date
2018

Source

Perth, Australia: Academy of World Business, Marketing and Management Development
Pages: 
111-123
Leadership and Management in Higher Education: Local and Global Perspectives
Hall, D. & Ogunmokun, G.

Accountability in the Management Education Industry

Authors
Branch, J.
Published Date
2018

Source

Academy of World Business
Pages: 
1-10
Leadership and Management in Higher Education: Local and Global Perspectives
Hall, David; & Gabriel Ogunmokun

Introduction

Authors
Nygaard, Claus; John Branch; Sarah Hayes; & Anne Horsted
Published Date
2017

Source

Libri Publishing
Pages: 
1-20
Innovative Teaching and Learning in Higher Education
Nygaard, Claus; John Branch; Sarah Hayes; & Anne Horsted

A Possible Conceptualisation of Innovative Teaching and Learning in Higher Education

Authors
Branch, John; Anne Horsted; & Claus Nygaard
Published Date
2017

Source

Libri Publishing
Pages: 
1-22
Learner-Centred Curriculum Design in Higher Education
Nygaard, Claus; John Branch; & Anne Horsted

Academic Rigour: Harnessing High-Quality Connections and Classroom Conversations

Authors
Hartge, Tim; & John Branch
Published Date
2017

Source

Libri Publishing
Pages: 
275-290.
Learner-Centred Curriculum Design in Higher Education
Nygaard, Claus; John Branch; & Anne Horsted

Four Perceptions of Curriculum: Moving Learning to the Forefront of Higher Education

Authors
Branch, John; Claus Nygaard, & Anne Horsted
Published Date
2017

Source

Libri Publishing
Pages: 
1-26.
New Innovations in Teaching and Learning in Higher Education
Nygaard, Claus; John Branch; & Anne Horsted

An Introduction to Teaching and Learning Entrepreneurship

Authors
Branch, John; Nygaard Claus; & Anne Horsted
Published Date
2017

Source

Libri Publishing
Pages: 
1-14
Teaching and Learning Entrepreneurship
Nygaard, Claus; John Branch; & Anne Horsted

The Internationalisation of the Stockholm School of Economics in Riga

Authors
Pauna, Diana; & John Branch
Published Date
2017

Source

Libri Publishing
Pages: 
123-144
The Globalisation of Higher Education
Nygaard, Claus; John Branch; & Anne Horsted

Transnational Higher Education

Authors
Branch, John
Published Date
2017

Source

Libri Publishing
Pages: 
95-121
The Globalisation of Higher Education
Nygaard, Claus; John Branch; & Anne Horsted

Student Development at the Stockholm School of Economics

Authors
Pauna, D. & Branch, J.
Published Date
2016

Source

Oxford, England: Libri
Pages: 
39-58
Assessing Learning in Higher Education
Nygaard, C.; Branch J. & Bartholomew, P.

Introduction

Authors
Bartholomew, P.; Branch, J. Nygaard, C.
Published Date
2016

Source

Oxford, England: Libri
Pages: 
1-10
Assessing Learning in Higher Education
Nygaard, C.; Branch, J. & Bartholomew, P.

Introducing Technology-Enhanced Learning

Authors
Nygaard, C.; Branch, J. & Bartholomew, P.
Published Date
2015

Source

Oxford, England: Libri
Pages: 
1-16
Technology-Enhanced Learning in Higher Education
Nygaard, C.; Branch, J. & Bartholomew, P.

Understanding in Qualitative Research

Authors
Branch, John
Published Date
05/2018

Source

International Journal of Multidisciplinary Research
Volume: 
5
Issue: 
5
Pages: 
1-10
Authors
Branch, J.
Published Date
01/2016

Source

International Journal of Management Research and Business Strategy
Volume: 
5
Issue: 
1
Pages: 
1-9
Authors
Branch, J. & Rocchi, F.
Published Date
2015

Source

Philosophy of Management
Volume: 
14
Issue: 
2
Pages: 
111-133
Authors
Branch, J. & Rocchi, F.
Published Date
2015

Source

International Journal of Management Concepts and Philosophy
Volume: 
9
Issue: 
1
Pages: 
20-39
Authors
Crawford, B. & Branch, J.
Published Date
2015

Source

Journal of Organizational Ethnography
Volume: 
4
Issue: 
1
Pages: 
98-116

Learner-Centred Curriculum Design in Higher Education

Authors
Nygaard, Claus; John Branch; & Anne Horsted
Published Date
2017

Source

Libri Publishing

New Innovations in Teaching and Learning in Higher Education

Authors
Nygaard, Claus; John Branch; & Anne Horsted
Published Date
2017

Source

Libri Publishing

Teaching and Learning Entrepreneurship

Authors
Nygaard, Claus; John Branch; & Anne Horsted
Published Date
2017

Source

Libri Publishing

Teaching and Learning Entrepreneurship

Authors
Nygaard, Claus; John Branch; & Anne Horsted
Published Date
2017

Source

Libri Publishing

Teaching and Learning Innovations in Higher Education

Authors
Nygaard, Claus; John Branch; Sarah Hayes; & Anne Horsted
Published Date
2017

Source

Libri Publishing

The Globalisation of Higher Education

Authors
Branch, John; and Anne Horsted
Published Date
2017

Source

Libri Publishing

Assessing Learning in Higher Education

Authors
Nygaard, C.; Branch, J. & Bartholomew
Published Date
2016

Source

Oxford, England: Libri
9781909818811

Technology-Enhanced Learning in Higher Education

Authors
Nygaard, C.; Branch, J. & Bartholomew, P.
Published Date
2015

Source

Oxford, England: Libri
9781907471613
Ross Thought In Action
In new book and Executive Education program, Ross faculty members explore messages in the digital era

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