John Branch

Clinical Associate Professor of Business Administration, Co-Director of Yaffe Digital Media Initiative, Ross School of Business
Associate Director, Center for Russian, East European, & Eurasian Studies
Research Fellow, William Davison Institute

Education
DProf Middlesex University 2020
EdD University of Michigan Dearborn 2017
PhD University of Cambridge 2004
MAEd Washington University in St. Louis 2003
MBA University of New Brunswick 1993
BESc University of Western Ontario 1990
Biography

John D Branch currently teaches a variety of marketing and international business courses at the undergraduate, MBA, and executive levels at the Stephen M Ross School of Business at the University of Michigan (USA), and serves as Co-Director of the Yaffe Digital Media Initiative. Previously, he was Academic Director of the School’s weekend and evening MBA programmes; earlier, he was also Director of Educational Outreach at the University’s William Davidson Institute. John also holds an appointment at the University’s Center for Russian, East European, & Eurasian Studies, and maintains a Research Fellowship at the William Davidson Institute.

 

Prior to joining Michigan Ross, John was on the faculty of the Olin Business School at Washington University in Saint Louis (USA) for five years. He began his academic career in 1993, however, as an Assistant Professor of Marketing at École Supérieure de Commerce de Rennes in France. Since then, he has also served as an adjunct or visiting professor at more than 40 business schools throughout world, including the Zagreb School of Economics and Management (Croatia), ESAN (Peru), and the Sasin Graduate Institute of Administration (Thailand). He is currently an Associate Fellow at Homerton College, and a Member of the Knowledge, Power, and Politics research group of the Faculty of Education, both of the University of Cambridge (England). He was a visiting scholar at Queen Elizabeth House of the University of Oxford (England), Wolfson College of the University of Cambridge (England), and the JL Kellogg Graduate School of Management of Northwestern University (USA).

 

John has been involved in a variety of European Union and other government-funded development projects, most notably in the republics of the former USSR, including Kyrghyzstan, Ukraine, and Uzbekistan, and in those of Eastern and Central Europe. He has also conducted management training and consulting in numerous international companies, including Anheuser-Busch, British Telecom, Saudi Telecom Company, GE, Mercedes Benz, Mirvac, Oracle, Coca-Cola, Michelin, Ericsson, and Nestlé.

 

John is originally from Canada. He holds a Bachelor of Engineering Science in electronics from the University of Western Ontario (Canada), a Master of Business Administration from the University of New Brunswick (Canada), a Master of Arts in education from Washington University in Saint Louis (USA), a Doctor of Philosophy in marketing from the University of Cambridge (England), a Doctor of Education from the University of Michigan (USA), and a Doctor of Professional Studies from Middlesex University (England).

Latest Faculty News & Research
Featured Books
Globalisation of Higher Education: Political, Institutional, Cultural, & Personal Perspectives
Globalisation of Higher Education: Political, Institutional, Cultural, & Personal Perspectives
John Branch, Anne Horsted, Claus Nygaard
This book is a must read for anyone who seeks to understand the profound impact of higher education will have on the future of the global economy, on our emerging "global culture," and as the increasingly interdependent steward of our world's most valuable asset, global human capital.
Innovative Teaching and Learning in Higher Education
John Branch, Sarah Hayes, Anne Horsted, Claus Nygaard
This latest volume in the Learning in Higher Education series, Innovative Teaching and Learning in Higher Education , brings together examples of teaching and learning innovations, within the domain of higher education. The anthology is diverse in nature and showcases concrete examples of innovative teaching and learning practices in higher education from around the world. The contributions come...
Assessing Learning in Higher Education
John Branch, Paul Bartholomew, Claus Nygaard
Assessing Learning in Higher Education addresses what is probably the most time-consuming part of the work of staff in higher education, and something to the complexity of which many of the recent developments in higher education have added. Getting assessment ‘right’– that is, designing and implementing appropriate models and methods, can determine the future lives and careers of students. But...
Case-based Learning in Higher Education
John Branch, Paul Bartholomew, Claus Nygaard
Case-based learning has become a common instructional method across higher education and is likely to be encountered in all disciplines. Its essence is a focus on real situations which require diagnosis and treatment. In Case-based Learning in Higher Education it is explored by the Editors and contributors within the three separate but interrelated themes of concepts, theories and outcomes.
Contemporary Issues in Digital Marketing
John Branch, Marcus Collins & Eldad Sotnick-Yogev
For this anthology, the theme was digital marketing. As the call for chapter proposals made plain, we now live in the digital age. Indeed, there are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects - cuddly toys, cars, even kettles - have created an "internet of things."...
Learning in Higher Education - Contemporary Standpoints
Claus Nygaard, John Branch, Clive Holtham
The authors know from practice that students today are in many ways different from students in the past. Some may say they have a shorter attention span. Others may say they are more focused. Some may argue that they waste their time on the Internet during lectures. Others may argue that, as digital natives, they are using the technology in ways we have not experienced before. Such arguments will...
Teaching and Learning Entrepreneurship in Higher Education
John Branch, Anne Horsted, Claus Nygaard
For many years, it has been the general view that entrepreneurs are simply born that way – that entrepreneurship is innate and therefore cannot be taught (or learned), and is therefore a subject unsuited to higher education. The logic seemed to follow: an entrepreneur is just naturally an entrepreneur, and studying entrepreneurship, therefore, is a meaningless enterprise. Borrowing Nike’s slogan...
The Transnationalization of the Stockholm School of Economics
John Branch
The internationalization of higher education is as old as the university itself. Recently, however, there has been a growing interest in transnational higher education, a specific form of internationalization which considers education as a product which can be packaged and sold abroad. This research explores the transnationalization of the Stockholm School of Economics, with an emphasis on its...
Analysing International Business Operations in the Post-Pandemic Era
Authors
Branch, John; and Bryan Christiansen
Published Date
2023
Authors
Branch, John; and Bryan Christiansen
Source
IGI Global
9781668437490
Global Perspectives on the Internationalisation of Higher Education
Authors
Branch, John; and Mehmet Durnali
Published Date
2023
Authors
Branch, John; and Mehmet Durnali
Source
IGI Global
9781668459294
The Internationalisation of Higher Education
Authors
Apaydin, Marina; John Branch; Michael Dent; and Otto Regalado
Published Date
2023
Authors
Apaydin, Marina; John Branch; Michael Dent; and Otto Regalado
Source
Information Age Publishing
979-8-88730-169-3
Handbook of Research on Global Industry Transitions and Opportunities
Authors
Christiansen, Bryan; & John Branch
Published Date
2021
Authors
Christiansen, Bryan; & John Branch
Source
IGI Global
Handbook of Research on Global Industry Transitions and Opportunities
Authors
Christiansen, Bryan; & John Branch
Published Date
04/2021
Authors
Christiansen, Bryan; & John Branch
Source
IGI Global
Cultural Factors and Performance in 21st Century Business
Authors
Christiansen, Bryan; John Branch; & Joanna Karmowska
Published Date
2020
Authors
Christiansen, Bryan; John Branch; & Joanna Karmowska
Source
IGI Global
9781799837442
The Marketisation of Higher Education: Policies, Practices, and Perspectives
Authors
Christiansen, Bryan; and John Branch
Published Date
05/2020
Authors
Christiansen, Bryan; and John Branch
Source
New York: Palgrave Macmillan
The Transnationalization of the Stockholm School of Economics
Authors
Branch, John
Published Date
2019
Authors
Branch, John
Source
Lambert
978-620-0-23946-4
Contemporary Issues in Digital Marketing: New Paradigms, Perspectives and Practices
Authors
Branch, John; Marcus Collins; & Eldad Yogev-Sotnick
Published Date
2018
Authors
Branch, John; Marcus Collins; & Eldad Yogev-Sotnick
Source
Anthem Press
978-1-911450-23-8
Learner-Centred Curriculum Design in Higher Education
Authors
Nygaard, Claus; John Branch; & Anne Horsted
Published Date
2017
Authors
Nygaard, Claus; John Branch; & Anne Horsted
Source
Libri Publishing
New Innovations in Teaching and Learning in Higher Education
Authors
Nygaard, Claus; John Branch; & Anne Horsted
Published Date
2017
Authors
Nygaard, Claus; John Branch; & Anne Horsted
Source
Libri Publishing
Teaching and Learning Entrepreneurship
Authors
Nygaard, Claus; John Branch; & Anne Horsted
Published Date
2017
Authors
Nygaard, Claus; John Branch; & Anne Horsted
Source
Libri Publishing
Teaching and Learning Entrepreneurship
Authors
Nygaard, Claus; John Branch; & Anne Horsted
Published Date
2017
Authors
Nygaard, Claus; John Branch; & Anne Horsted
Source
Libri Publishing
Teaching and Learning Innovations in Higher Education
Authors
Nygaard, Claus; John Branch; Sarah Hayes; & Anne Horsted
Published Date
2017
Authors
Nygaard, Claus; John Branch; Sarah Hayes; & Anne Horsted
Source
Libri Publishing
The Globalisation of Higher Education
Authors
Branch, John; and Anne Horsted
Published Date
2017
Authors
Branch, John; and Anne Horsted
Source
Libri Publishing
Assessing Learning in Higher Education
Authors
Nygaard, C.; Branch, J. & Bartholomew
Published Date
2016
Authors
Nygaard, C.; Branch, J. & Bartholomew
Source
Oxford, England: Libri
9781909818811
Technology-Enhanced Learning in Higher Education
Authors
Nygaard, C.; Branch, J. & Bartholomew, P.
Published Date
2015
Authors
Nygaard, C.; Branch, J. & Bartholomew, P.
Source
Oxford, England: Libri
9781907471613
Analyzing International Business Operations in the Post-Pandemic Era
Authors
Branch, John; & Bryan Christiansen
Published Date
2023
Authors
Branch, John; & Bryan Christiansen
Source
IGI Global
Pages
xii-xviii
Preface
Branch, John; & Bryan Christiansen
Global Perspectives on the Internationalisation of Higher Education
Authors
Branch, John; and Mehmet Durnali
Published Date
2023
Authors
Branch, John; and Mehmet Durnali
Source
IGI Global
Pages
xxi-xxxviii
Preface
Branch, John; and Mehmet Durnali
Global Trends, Dynamics, and Imperatives for Strategic Development in Business Education in an Age of Disruption
Authors
Branch, John; and David Wernick
Published Date
2022
Authors
Branch, John; and David Wernick
Source
IGI Global
Pages
34-57
The Transnationalization of Business Education
Zhuplov, Anatoly
Global Trends, Dynamics, and Imperatives for Strategic Development in Business Education in an Age of Disruption
Authors
Wernick, David; and John Branch
Published Date
2022
Authors
Wernick, David; and John Branch
Source
IGI Global
Pages
92-109
Teaching Cross-cultural Competence in a Smart Machine Age: The Role of International Service Learning in the Business School Curriculum
Zhuplov, Anatoly
Global Trends, Dynamics, and Imperatives for Strategic Development in Business Education in an Age of Disruption
Authors
Wernick, David; and John Branch
Published Date
2022
Authors
Wernick, David; and John Branch
Source
IGI Global
Pages
92-109
Service Learning: The Bandhwari Project
Zhuplov, Anatoly
Global Trends, Dynamics, and Imperatives for Strategic Development in Business Education in an Age of Disruption
Authors
Branch, John; and David Wernick
Published Date
2022
Authors
Branch, John; and David Wernick
Source
IGI GLobal
Pages
34-57
The Transnationalization of Business Education
Zhuplov, Anatoly
Pedagogy, Presence, and Motivation in Online Educatio
Authors
Apaydin, Marina; John Branch; and Amy Gillett
Published Date
2022
Authors
Apaydin, Marina; John Branch; and Amy Gillett
Source
IGI Global
Pages
168-186
Business and Culture: A Virtual Exchange Across Four Countries
Perez, Aaron; and Senol Orakci
Pedagogy, Presence, and Motivation in Online Education
Authors
Apaydin, Marina; John Branch; & Amy Gillett
Published Date
2022
Authors
Apaydin, Marina; John Branch; & Amy Gillett
Source
IGI Global
Pages
168-186
Business and Culture: A Virtual Exchange Across Four Countries
Perez, Aaron; and Senol Orakci
Economic and Global Perspectives of the Commonwealth of Independent States and Eurasia
Authors
Branch, J.
Published Date
2018
Authors
Branch, J.
Source
IGI Global
Pages
157-177
A History of the Stockholm School of Economics
Christensen, B.
Leadership and Management in Higher Education: Local and Global Perspectives
Authors
Branch, J.
Published Date
2018
Authors
Branch, J.
Source
Perth, Australia: Academy of World Business, Marketing and Management Development
Pages
111-123
Leadership in Management Education: Challenges and Prescriptions
Hall, D. & Ogunmokun, G.
Leadership and Management in Higher Education: Local and Global Perspectives
Authors
Branch, J.
Published Date
2018
Authors
Branch, J.
Source
Academy of World Business
Pages
1-10
Accountability in the Management Education Industry
Hall, David; & Gabriel Ogunmokun
Mission-Driven Approaches in Modern Business Education
Authors
Branch, John
Published Date
2018
Authors
Branch, John
Source
IGI Global
Pages
234-253
A Review of Transnational Higher Education
Smith, Brent
Multifaceted Explorations of Consumer Culture and Its Impact
Authors
Branch, J.
Published Date
2018
Authors
Branch, J.
Source
IGI Global
Pages
22-40
Fetishism and Consumer Value
Burns, D.
Innovative Teaching and Learning in Higher Education
Authors
Nygaard, Claus; John Branch; Sarah Hayes; & Anne Horsted
Published Date
2017
Authors
Nygaard, Claus; John Branch; Sarah Hayes; & Anne Horsted
Source
Libri Publishing
Pages
1-20
Introduction
Nygaard, Claus; John Branch; Sarah Hayes; & Anne Horsted
Learner-Centred Curriculum Design in Higher Education
Authors
Hartge, Tim; & John Branch
Published Date
2017
Authors
Hartge, Tim; & John Branch
Source
Libri Publishing
Pages
275-290.
Academic Rigour: Harnessing High-Quality Connections and Classroom Conversations
Nygaard, Claus; John Branch; & Anne Horsted
Learner-Centred Curriculum Design in Higher Education
Authors
Branch, John; Anne Horsted; & Claus Nygaard
Published Date
2017
Authors
Branch, John; Anne Horsted; & Claus Nygaard
Source
Libri Publishing
Pages
1-22
A Possible Conceptualisation of Innovative Teaching and Learning in Higher Education
Nygaard, Claus; John Branch; & Anne Horsted
New Innovations in Teaching and Learning in Higher Education
Authors
Branch, John; Claus Nygaard, & Anne Horsted
Published Date
2017
Authors
Branch, John; Claus Nygaard, & Anne Horsted
Source
Libri Publishing
Pages
1-26.
Four Perceptions of Curriculum: Moving Learning to the Forefront of Higher Education
Nygaard, Claus; John Branch; & Anne Horsted
Teaching and Learning Entrepreneurship
Authors
Branch, John; Nygaard Claus; & Anne Horsted
Published Date
2017
Authors
Branch, John; Nygaard Claus; & Anne Horsted
Source
Libri Publishing
Pages
1-14
An Introduction to Teaching and Learning Entrepreneurship
Nygaard, Claus; John Branch; & Anne Horsted
The Globalisation of Higher Education
Authors
Branch, John
Published Date
2017
Authors
Branch, John
Source
Libri Publishing
Pages
95-121
Transnational Higher Education
Nygaard, Claus; John Branch; & Anne Horsted
The Globalisation of Higher Education
Authors
Pauna, Diana; & John Branch
Published Date
2017
Authors
Pauna, Diana; & John Branch
Source
Libri Publishing
Pages
123-144
The Internationalisation of the Stockholm School of Economics in Riga
Nygaard, Claus; John Branch; & Anne Horsted
Assessing Learning in Higher Education
Authors
Pauna, D. & Branch, J.
Published Date
2016
Authors
Pauna, D. & Branch, J.
Source
Oxford, England: Libri
Pages
39-58
Student Development at the Stockholm School of Economics
Nygaard, C.; Branch J. & Bartholomew, P.
Assessing Learning in Higher Education
Authors
Bartholomew, P.; Branch, J. Nygaard, C.
Published Date
2016
Authors
Bartholomew, P.; Branch, J. Nygaard, C.
Source
Oxford, England: Libri
Pages
1-10
Introduction
Nygaard, C.; Branch, J. & Bartholomew, P.
Technology-Enhanced Learning in Higher Education
Authors
Nygaard, C.; Branch, J. & Bartholomew, P.
Published Date
2015
Authors
Nygaard, C.; Branch, J. & Bartholomew, P.
Source
Oxford, England: Libri
Pages
1-16
Introducing Technology-Enhanced Learning
Nygaard, C.; Branch, J. & Bartholomew, P.
A Praxiological Approach to Management Research
Authors
Branch, John
Published Date
2019
Authors
Branch, John
Source
American Journal of Management
Volume
19
Issue
1
Pages
1-17
An Exploration of Brand Biographies in India
Authors
Branch, John
Published Date
2019
Authors
Branch, John
Source
Journal of Marketing Development and Competitiveness
Volume
13
Issue
1
Pages
1-13
Critical Perspectives on Transnational Higher Education
Authors
Branch, John
Published Date
2019
Authors
Branch, John
Source
Journal of Higher Education Theory and Practice
Volume
19
Issue
1
Pages
11-30
Understanding in Qualitative Research
Authors
Branch, John
Published Date
05/2018
Authors
Branch, John
Source
International Journal of Multidisciplinary Research
Volume
5
Issue
5
Pages
1-10
Authors
Branch, J. & Rocchi, F.
Published Date
2015
Authors
Branch, J. & Rocchi, F.
Source
International Journal of Management Concepts and Philosophy
Volume
9
Issue
1
Pages
20-39