Professor Branch currently teaches a variety of marketing and international business courses at the undergraduate, graduate, and executive levels. He also serves as Co-Director of the School's Yaffe Digital Media Initiative And he is associated with the University’s Center for Russian, East European, & Eurasian Studies.

Prior to joining Ross, Professor Branch was on the faculty of the John M. Olin School of Business at Washington University in Saint Louis (U.S.A.) for five years. He began his academic career in 1993, however, as an Assistant Professor of Marketing at École Supérieure de Commerce de Rennes in France. Since then, he has also served as an adjunct or visiting professor at more than 40 business schools throughout world, including the Rotterdam School of Management (Netherlands), ESAN (Peru), Stockholm School of Economics in Riga (Latvia), and the Sasin Graduate Institute of Administration (Thailand). He has also been a visiting scholar at Wolfson College of the Unviersity of Cambridge (England), Queen Elizabeth House of the University of Oxford (England), and the J. L. Kellogg Graduate School of Management of Northwestern University (U.S.A.).