Comerica Bank

Auburn Hills, MI and Palo Alto, CA
Share
Project Goal
Create a fintech within Comerica Bank in order to help speed the pace of innovation.

Faculty Advisors

M.S. Krishnan
  • Associate Dean for Executive Programs
  • Accenture Professor of Computer Information Systems
  • Professor of Technology & Operations
Dr. M. S. Krishnan (“Krishnan”) is the Associate Dean, Executive Education and Executive-MBA, Accenture Professor of Computer Information...
Jane Dutton
  • Robert L. Kahn Distinguished University Professor Emerita of Business Administration and Psychology
Jane Dutton's research and expertise lies at the intersection of strategy, management and organizations, and psychology. After receiving her Ph.D...

More MAP Successes

Tel Aviv, Israel and Jerusalem, Israel
Complete a U.S. market assessment and define a market entry strategy for 3D Battery's lithium ion battery innovation technology.
Peru and China
Identify a winning Chinese and Hong Kong corporate and marketing strategy and develop a three year market entry and growth plan for this market.
Seattle, WA
Formulate a go-to-market strategy for Amazon's B2C Certified Refurbished (CR) business.