Comerica Bank

Auburn Hills, MI and Palo Alto, CA

Project Goal

Create a fintech within Comerica Bank in order to help speed the pace of innovation.

Faculty Advisors

Accenture Professor of Computer Information Systems

Professor of Technology & Operations

Dr. M. S. Krishnan (“Krishnan”) is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at the Ross...

Robert L. Kahn Distinguished University Professor Emerita of Business Administration and Psychology

Jane Dutton's research and expertise lies at the intersection of strategy, management and organizations, and psychology. After receiving her Ph.D...

MAP Type

Industry

Function

Region

Class Year

More MAP Successes

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Complete a market segmentation and go-to-market strategy for new technology and business models to connect the underconnected in emerging markets.