Dawn Foods

Jackson, MI, USA
Project Goal
Analyze loyalty programs in the B2B, B2C, and B2B2C market and uncover best practices for starting loyalty program. Develop a business plan that will enable Dawn to create a loyalty program for e-commerce customers on par with the best in the industry.

Faculty Advisors
Clinical Associate Professor of Business Administration, Co-Director of Yaffe Digital Media Initiative, Ross School of Business
Associate Director, Center for Russian, East European, & Eurasian Studies
Research Fellow, William Davison Institute
John D Branch currently teaches a variety of marketing and international business courses at the undergraduate, MBA, and executive levels at the...
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