Dexcom

San Diego, CA
Share
Project Goal
Formulate a 3-year strategic market entry plan.

Faculty Advisors

Erik Gordon
  • Clinical Assistant Professor
Professor Gordon's areas of interest are entrepreneurship and technology commercialization, venture capital, private equity, mergers and...
Anocha Aribarg
  • Professor of Marketing
Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling...
Industry
Class Year
2021

More MAP Successes

Guildford, UK and Munich, Germany
Develop the commercialization strategy for the next release of Linde's weld management software.
Santiago, Chile
Develop a long term strategy for the solar thermal industry in Chile.
India
Perform a market analysis and create a financial model for an overarching ecosystem to support the micro small medium entrepreneurs (MSME) sector in Madurai, India.