Dexcom

San Diego, CA
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Project Goal
Formulate a 3-year strategic market entry plan.

Faculty Advisors

Erik Gordon
  • Clinical Assistant Professor
Professor Gordon's areas of interest are entrepreneurship and technology commercialization, venture capital, private equity, mergers and...
Anocha Aribarg
  • Associate Professor of Marketing
Prof. Aribarg's interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw...
Industry
Class Year
2021

More MAP Successes

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Formulate a winning Japanese corporate and marketing strategy and develop a three year market entry and growth plan for this market.
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