Dow Chemical

Midland, MI; Philadelphia, PA; Houston, TX

Project Goal

Devise a strategy and implementation plan for the effective qualification and handoff of digital marketing leads into sales

Faculty Advisors

Accenture Professor of Computer Information Systems

Professor of Technology & Operations

Dr. M. S. Krishnan (“Krishnan”) is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at the Ross...

MAP Type

Industry

Function

Region

Class Year

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