Ecolab Inc.

Chicago, IL

Project Goal

Identify the go-to-market strategy for phase two of a product

Faculty Advisors

Andy Hoffman

Professor of Management & Organizations

Professor of Environment and Sustainability

Holcim (US), Inc. Professor of Sustainable Enterprise

Andrew (Andy) Hoffman is the Holcim (US) Professor of Sustainable Enterprise at the University of Michigan; a position that holds joint appointments...

Michael Jensen

Professor of Strategy

My research focuses on the role of social structures in markets. I view markets as social structures that encompass social networks and cognitive...

MAP Type

Full-Time MBA MAP

Industry

Healthcare

Function

Marketing/Sales

Region

United States: Midwest

Class Year

2015

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Conduct a deep dive on a specific market including an in-depth analysis of the industry landscape, and provide recommendations informing the companyÕs go-to-market.

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Help develop practical go-to-market programs for Microsoft to effectively engage and build affinity with university student.

The NRP Group LLC

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Make recommendations on how to leverage strategic partnerships across multiple industries to create additional real estate development opportunities.