Expedia Inc

Seattle, WA
Project Goal
Analyze and interpret how similar global organizations execute a multibrand strategy in a single geographic market.
Faculty Advisors
James Westphal
James Westphal
Harvey C. Fruehauf Professor of Business Administration
Professor of Strategy
Co-Director of ICOS
Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...
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Rajeev Batra
Rajeev Batra
Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...
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MAP Type
Full-Time MBA MAP
Industry
Technology
Transportation/Logistics Services
Function
Marketing/Sales
Strategic Planning
Region
United States: West
Class Year
2017
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