Ford Motor Co.

Dearborn, MI
Project Goal

Formulate a five-year strategic market entry plan for hydrogen fuel cell powered electric vehicle chargers to be produced by General Motors and Renewable Innovations.

Faculty Advisors
Chantel Lenard
Chantel Lenard
Lecturer of Marketing
Chantel Lenard is an internationally experienced marketing executive who joined the faculty of University of Michigan's Ross School of Business in...
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Peter Lenk
Peter Lenk
Professor Emeritus of Technology and Operations
Peter Lenk studies Bayesian inferential and forecasting models. He has applied these models to marketing, finance, and information science. In...
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Ford Motor Co.
MAP Type
Full-Time MBA MAP
Industry
Manufacturing
Function
Strategic Planning
Region
United States: Midwest
Class Year
2022
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