Ford Motor Co.

Dearborn, MI
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Project Goal

Formulate a five-year strategic market entry plan for hydrogen fuel cell powered electric vehicle chargers to be produced by General Motors and Renewable Innovations.

Faculty Advisors

Chantel Lenard
  • Lecturer of Marketing
Chantel Lenard is an internationally experienced marketing executive who joined the faculty of University of Michigan's Ross School of Business...
Peter Lenk
  • Professor of Technology and Operations
Peter Lenk studies Bayesian inferential and forecasting models. He has applied these models to marketing, finance, and information science. In...

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