Peter Lenk

Peter Lenk

  • Professor of Technology and Operations
Education
  • PhD Statistics University Of Michigan 1984
  • MA (Statistics) University Of Michigan 1981
  • MA (Math) Indiana University 1979
  • BA Math Indiana University 1977

Contact Information

Phone
(734) 936-2619
Fax
(734) 936-0279
Email
Room
R5354
Research

Peter Lenk studies Bayesian inferential and forecasting models. He has applied these models to marketing, finance, and information science. In addition, he has contributed to nonparametric Bayesian models. This class of models relaxes some of the assumptions, such as pre-specified functional forms or distributions, of standard models.

Authors
Peter Lenk and Taeryon Choi
Published Date
2017

Source

Statistica Sinica
Volume: 
27
Issue: 
1
Pages: 
43-69
Authors
Lynd Bacon and Peter Lenk
Published Date
12/2012

Source

Quantitative Marketing and Economics
Volume: 
10
Issue: 
4
Pages: 
453-474

Brand Extension Strategy Planning: Empirical Estimation of Brand-Category Personality Fit and Atypicality

Authors
Rajeev Batra, Peter Lenk, Michel Wedel
Published Date
2010

Source

Journal of Marketing Research
Volume: 
47
Issue: 
2
Pages: 
335-347

Posterior Predictive Model Checking: An Application to Multivariate Normal Heterogeneity

Authors
Tim Gilbride, Peter Lenk
Published Date
2010

Source

Journal of Marketing Research
Volume: 
47
Issue: 
5
Pages: 
896-909

Behavioral Complexity in Leadership: The Psychometric Properties of a New Instrument to Measure Behavioral Repertoire

Authors
Katherine Lawrence, Peter Lenk, and Robert Quinn
Published Date
2009

Source

Leadership Quarterly
Volume: 
20
Issue: 
2
Pages: 
87-102

Simulation Pseudo-Bias Correction to the Harmonic Mean Estimator of Integrated Likelihoods

Authors
Peter Lenk
Published Date
2009

Source

Journal of Computational and Graphical Statistics
Volume: 
18
Issue: 
4
Pages: 
941-960

Statistical Benefits of Choices from Subsets

Authors
Robert Zeithammer, Peter Lenk
Published Date
2009

Source

Journal of Marketing Research
Volume: 
46
Issue: 
6
Pages: 
816-831

The Value of Informative Priors in Bayesian Inference with Sparse Data

Authors
Peter Lenk, Bryan Orme
Published Date
2009

Source

Journal of Marketing Research
Volume: 
46
Issue: 
6
Pages: 
832-845

Marketing Research

Authors
Peter Lenk
Published Date
2010

Source

John Wiley & Sons
Pages: 
367-380
The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising
Hossein Bidgoli

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