Peter Lenk

Peter Lenk

(734) 936-2619
Professor of Technology and Operations
Education
PhD Statistics University of Michigan 1984
MA (Statistics) University of Michigan 1981
MA (Math) Indiana University 1979
BA Math Indiana University 1977
Academic Areas
Technology and Operations
Research
Biography

Peter Lenk studies Bayesian inferential and forecasting models. He has applied these models to marketing, finance, and information science. In addition, he has contributed to nonparametric Bayesian models. This class of models relaxes some of the assumptions, such as pre-specified functional forms or distributions, of standard models.

Brand Extension Strategy Planning: Empirical Estimation of Brand-Category Personality Fit and Atypicality
Authors
Rajeev Batra, Peter Lenk, Michel Wedel
Published Date
2010
Authors
Rajeev Batra, Peter Lenk, Michel Wedel
Source
Journal of Marketing Research
Volume
47
Issue
2
Pages
335-347
Posterior Predictive Model Checking: An Application to Multivariate Normal Heterogeneity
Authors
Tim Gilbride, Peter Lenk
Published Date
2010
Authors
Tim Gilbride, Peter Lenk
Source
Journal of Marketing Research
Volume
47
Issue
5
Pages
896-909
Behavioral Complexity in Leadership: The Psychometric Properties of a New Instrument to Measure Behavioral Repertoire
Authors
Katherine Lawrence, Peter Lenk, and Robert Quinn
Published Date
2009
Authors
Katherine Lawrence, Peter Lenk, and Robert Quinn
Source
Leadership Quarterly
Volume
20
Issue
2
Pages
87-102
Simulation Pseudo-Bias Correction to the Harmonic Mean Estimator of Integrated Likelihoods
Authors
Peter Lenk
Published Date
2009
Authors
Peter Lenk
Source
Journal of Computational and Graphical Statistics
Volume
18
Issue
4
Pages
941-960
Statistical Benefits of Choices from Subsets
Authors
Robert Zeithammer, Peter Lenk
Published Date
2009
Authors
Robert Zeithammer, Peter Lenk
Source
Journal of Marketing Research
Volume
46
Issue
6
Pages
816-831
The Value of Informative Priors in Bayesian Inference with Sparse Data
Authors
Peter Lenk, Bryan Orme
Published Date
2009
Authors
Peter Lenk, Bryan Orme
Source
Journal of Marketing Research
Volume
46
Issue
6
Pages
832-845
Flexible Bayesian Regression Modeling
Authors
Choi, T. and Lenk, P
Published Date
2019
Authors
Choi, T. and Lenk, P
Source
Elsevier
Pages
14-48
Bayesian Spectral Analysis Regression
Fan, Y
Advanced Methods for Modeling Markets
Authors
McDonnel-Feit, E.; Feinberg, F.; Lenk P.
Published Date
2017
Authors
McDonnel-Feit, E.; Feinberg, F.; Lenk P.
Source
Spinger
Pages
493-554
Bayesian Analysis
Leefang, P.; Wieringa, J.; Bijmolt, T.; Pauwels, K.
Handbook of Choice Modelling
Authors
Lenk, P
Published Date
2014
Authors
Lenk, P
Source
Northampton MA: Edward Elgar Publishing
Pages
457-497
Bayesian Estimation of Random Utility Models
Hess, S. and Daly, A.
The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising
Authors
Peter Lenk
Published Date
2010
Authors
Peter Lenk
Source
John Wiley & Sons
Pages
367-380
Marketing Research
Hossein Bidgoli