Ford Motor Company

Dearborn, MI

Project Goal

Validation and strategy for implementing Ford's Model of Human Progress (social impact metrics).

Faculty Advisors

Lecturer of Marketing

Chantel Lenard is an internationally experienced marketing executive who joined the faculty of University of Michigan's Ross School of Business in...

Ted London

Ford Motor Company Clinical Professor of Business Administration

Senior Research Fellow, William Davidson Institute

Ted London is the Ford Motor Company Clinical Professor and Area Chair of Business Administration at the University of Michigan’s Ross School of...

MAP Type

Industry

Function

Region

Class Year

More MAP Successes

Milan, Italy

Address (size, players, competitors, timing etc) market opportunity already identified by the team and MVP trial set up.

San Bernardino, CA

Generate a business case for modifying vision tunnel system logic and complement it with other process changes

Costa Mesa, CA

Optimize use of three global programs to increase pace of innovation and the quantity of new, high-valued products delivered to the market.