Ford Motor Company

Dearborn, MI
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Project Goal
Analyze the revenue opportunities associated with connected vehicle services.

Faculty Advisors

Peter Lenk
  • Professor of Technology and Operations
Peter Lenk studies Bayesian inferential and forecasting models. He has applied these models to marketing, finance, and information science. In...
Jim Walsh
  • A.F. Thurnau Professor
  • Gerald and Esther Carey Professor of Business Administration
  • Professor of Management & Organizations
  • Professor of Strategy
  • Chair of Strategy
Research, teaching, and service define my professional life. Two qualities distinguish much of my work. I am fascinated by cross-level relationships...

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