Ford Motor Company

Dearborn, MI
Project Goal
Examine the value propositions and revenue potential for digital services delivered to EV customers at public charging stations.

Faculty Advisors

Jim Price
  • Adjunct Lecturer of Entrepreneurial Studies
Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...
Peter Lenk
  • Professor of Technology and Operations
Peter Lenk studies Bayesian inferential and forecasting models. He has applied these models to marketing, finance, and information science. In...

More MAP Successes

Perform a market analysis and create a financial model for an overarching ecosystem to support the micro small medium entrepreneurs (MSME) sector in Madurai, India.
Japan and Israel
Evaluate the Japanese health care market and develop a market entry strategy and plan.
Develop a concrete five-year growth plan for the hospital.