Ford Motor Company

Dearborn, MI

Project Goal

Examine the value propositions and revenue potential for digital services delivered to EV customers at public charging stations.

Faculty Advisors

Jim Price

Adjunct Lecturer of Entrepreneurial Studies

Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...

Peter Lenk

Professor Emeritus of Technology and Operations

Peter Lenk studies Bayesian inferential and forecasting models. He has applied these models to marketing, finance, and information science. In...

MAP Type

Industry

Function

Region

Class Year

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