Ford Motor Company

Dearborn, MI
Project Goal
Examine the value propositions and revenue potential for digital services delivered to EV customers at public charging stations.

Faculty Advisors
Adjunct Lecturer of Entrepreneurial Studies
Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...
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Professor Emeritus of Technology and Operations
Peter Lenk studies Bayesian inferential and forecasting models. He has applied these models to marketing, finance, and information science. In...
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