Hilmar Cheese Company

Hilmar, CA
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Project Goal

Formulate a channel strategy for serving the U.S. sports/active nutrition market.

Faculty Advisors

Anocha Aribarg
  • Associate Professor of Marketing
Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling...
John Silberholz
  • Assistant Professor for Technology and Operations
John Silberholz is an Assistant Professor of Technology and Operations. His main research interests lie in healthcare analytics -- the use of data to...
Industry
Class Year
2022

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