Hilmar Cheese Company

Hilmar, CA
Share
Project Goal

Formulate a channel strategy for serving the U.S. sports/active nutrition market.

Faculty Advisors

Anocha Aribarg
  • Professor of Marketing
Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling...
John Silberholz
  • Assistant Professor for Technology and Operations
John Silberholz is an Assistant Professor of Technology and Operations. His main research interests lie in healthcare analytics -- the use of data to...
Industry
Class Year
2022

More MAP Successes

New York City, NY and Detroit, MI
Draft a strategy to optimize the customer experience of a start-up business model that is preparing to scale.
Broomfield, CO; Brighton, MI and Wilmot, WI
Develop a strategic marketing plan to drive growth of season pass sales and destination visitation from urban markets.
Chicago, IL
Identify a structure to improve sharing of administrative, business, and operational shared services between our restaurants and other businesses.